The Kellogg School's Marketing Department, renowned for its contributions to the field of marketing both with its groundbreaking research and doctoral student training, is regarded as one of the finest marketing programs in the world. Doctoral students are expected to continue this tradition of scholarship as future faculty members at leading universities.
The Marketing PhD program centers on research, with emphasis on the interplay between theory development and empirical analysis. The program is designed to develop the theoretical knowledge and methodological skills necessary for students to become successful, productive researchers. Students are expected to engage actively in research projects throughout their entire graduate program.
Please visit the Marketing Department Website for more information.
Click Here for a list of recent publications by Marketing Faculty.
The Faculty of The Kellogg School of Management bring their latest research to you in an accessible, engaging format. Kellogg Insight continues our faculty's tradition of sharing cutting-edge concepts with those interested in how business makes an impact on the world. Click here for Marketing articles in Kellogg Insight.