The Kellogg School's Marketing Department, renowned for its contributions to the field of marketing both with its groundbreaking research and doctoral student training, is regarded as one of the finest marketing programs in the world. Doctoral students are expected to continue this tradition of scholarship as future faculty members at leading universities.
The Marketing PhD program centers on research, with emphasis on the interplay between theory development and empirical analysis. The program is designed to develop the theoretical knowledge and methodological skills necessary for students to become successful, productive researchers. Students are expected to engage actively in research projects throughout their entire graduate program.