Global Economic Development & the Business Environment in Europe introduces principle issues for firms involved in transactions with Europe, such as trade integration, foreign direct investment and monetary unification. It focuses on understanding the implications of integration issues and foreign direct investment opportunities to optimize decision-making in international business.
Luxury Brand Management is designed to sharpen students’ marketing knowledge, this course examines differences between luxury brand management and traditional marketing. After providing an overview of the luxury sector and its customers, it will explore the specifics of building brand identity, extending brands, increasing prices, maintaining discretion in brand communication, and adopting a highly selective approach to distribution.
The Analytics Edge is designed to gain an understanding of the potential of statistical and machine learning approaches in business. Senior managers should have trust in their analytics teams that they come up with solutions that entail a competitive edge – such trust will be bolstered by having first-hand experience with analytical tools and the decisions based on them.