Beijing – Guanghua School of Management

At the forefront of Chinese business

One of China's great intellectual strongholds, Peking University is renowned for its rich history, prestige and scholastic culture. Peking University’s Guanghua School of Management builds on this legacy and continues to innovate and refine its practices for the modern economy. These methods have placed Guanghua students and faculty at the forefront of China's business and policy worlds, driving them to create knowledge capital that has been integral to China's rapid economic progress. Students in the Guanghua – Kellogg program also have the opportunity to study on the Shanghai and Xi’an campuses.

A bridge between China and the rest of the world, Guanghua offers a unique positioning that enables students to attain local expertise in China business management and theory while gaining the knowledge, tools and mindset to become influential leaders on a global level.

Sample global electives offered at Guanghua

China in Transition explores key aspects of transition of the Chinese economy. Building on economic theories, frontier research, and policy analysis, it aims to provide a comprehensive understanding of Chinese economic policies, business environments, and growth dynamics, in the context of changing domestic and international conditions.

Marketing in China: Tech, Society, and Beyond explores the unique aspects of marketing in China, examining how technological innovations, societal transformations, and other factors such as policy changes influence the market and business operations. Students will gain insights into both broad market trends and individual consumer behaviors, preparing them to effectively engage with one of the world's largest and most complex markets.

International Business with Chinese Opportunities and Challenges aims to help students understand how to conduct international business in China, with China, or dealing with challenges relevant to China. The course covers a focused spectrum of international business topics relevant to foreign companies dealing with Chinese opportunities and challenges.