The Program for Data Analytics at Kellogg (PDAK) prepares managers to confidently harness the possibilities of data analytics and translate them into tangible business value.
We partner with companies and industry leaders to help build and scale their analytics capabilities. These connections constantly inform our insights, practices and program opportunities.
We teach managers how to interpret the language of data, partner with data scientists and develop sound managerial judgment in analytics.
As the first business school to develop an approach to data analytics specifically for business leaders, we created our courses to be relentlessly problem-driven while taking a deep dive into methods and applications.
At its core, analytics is a leadership problem. The hardest part of making analytics work is not the data science or technology. All the major challenges are ones that leaders must solve.— Florian Zettelmeyer / Faculty Director of PDAK, Nancy L. Ertle Professor of Marketing, Chair of Marketing Department
Are you a senior leader looking for more insight into data analytics? Our executive education programs can help you maximize your investment in big data.
Gain a working knowledge of data science to spark innovation and enhance marketing.
Discover how to effectively use the most important marketing data analytics methods.
Address unique business needs with tailored faculty lectures, classroom opportunities and case studies.