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Case Studies

For questions related to Kellogg cases, please contact cases@kellogg.northwestern.edu.

Cases Published

DATE Title Author
2023 To the Journey: Financial Planning for Young Professionals Craig Furfine
2023 Living Space, a Family's Frontier: Whether or Not to Buy a First Home Craig Furfine
2023 PMT Ltd. Cinemas: To Expand or Not to Expand? David A. Matsa
2023 Creating and Sustaining Success at Walmart Craig Garthwaite, Amanda Starc, Katharine H. Kruse
2023 Pharmaceutical Advertising Strategies: Generating Success with Statins Amanda Starc, Nilima Achwal
2023 Ray Fan (A): An Entrepreneur’s Journey through Acquisition Matt Littell, Raymond Fan, Charlotte Snyder
2023 Ray Fan (B): An Entrepreneur’s Journey through Acquisition Matt Littell, Raymond Fan, Charlotte Snyder
2023 Moral Complexity in Leadership: Hubris and Humility "Dead Men's Path," by Chinua Achebe Brooke Vuckovic, Rebecca Talbot, Lindsay Spring
2023 Amazon (A): Building a Retail Giant on a Stack of Books Craig Garthwaite, Greg Merkley, Amanda Starc
2023 Amazon (B): Competing against a Giant Craig Garthwaite, Amanda Starc, Greg Merkley
2023 Henry Ford's Five-Dollar Day Niko Matouschek, Amy Klopfenstein
2023 Navigating the Brand Portfolio of Google's Geo Services Division Jim Lecinski, Shaon Ahsan
2023 Making a Splash: Creating a Growth Strategy for Thermas Water Park Jim Lecinski, Theo Anderson
2023 Disney and the Big Business of Make-Believe: From Silent Movies to the Streaming Wars Amanda Starc, Craig Garthwaite, Theo Anderson
2023 Xbox Game Pass: Business Model Optimization and Transformation Mohanbir Sawhney
2023 Moral Complexity in Leadership: Empathy "A Small, Good Thing," by Raymond Carver Brooke Vuckovic, Rebecca Talbot
2023 Driving Results at Airbnb Kevin McTigue, Katharine H. Kruse
2023 Moral Complexity in Leadership: Hubris and Humility Antigone, by Sophocles Brooke Vuckovic, Rebecca Talbot
2023 Moral Complexity in Leadership: Loyalty and the Cost of Excellence The Remains of the Day, by Kazuo Ishiguro Brooke Vuckovic, Rebecca Talbot
2023 The Metaverse: Preparing for What’s Next Kevin McTigue, Nick Strann