Deal-Making in China and Asia In this highly interactive course, students will formulate and apply practical deal-making strategies to transactions in the Asia-Pacific region. Exploring a series of real-world scenarios, the course will examine the roles that lead negotiators, investors, investment bankers, salesmen, consultants and investment advisors play in these transactions.
Understanding Consumers examines the available theory and research concerning the psychology of the consumer, with the goal of understanding how marketing managers can use these ideas. This course will give participants an appreciation of how getting inside the mind of the consumer enables the marketing manager to design better marketing strategies, with a particular emphasis on effective communication tactics.
Value Investing from an Economic Perspective will systematically present the fundamental tenets of value investing: search; valuation; and the construction of a portfolio. It will also introduce the styles of famous value investors and discuss the basic similarities and differences between them. The course is intended for ‘active’ investors who are willing and able to devote significant amount of time to continually research, select and monitor stocks.