Flawed Products: Consumer Responses and Marketing Strategies, Journal of Consumer Marketing
Focuses on the consumer responses and marketer strategies for flawed products. Decision of buyers to accept flaw in a product; Restriction of the flow of defective products to the market; Rarity on the production of substandard goods.
Philip Kotler, Murali K. Mantrala
Kotler, Philip, and Murali K. Mantrala. 1985. Flawed Products: Consumer Responses and Marketing Strategies. Journal of Consumer Marketing. 2(3): 27-36.