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Focus on Diamond Retailing: Blue Nile, Zales, and Tiffany

Abstract

The case focuses on the diamond retailing industry toward the end of 2008, with the United States in an economic downturn. All diamond retailers are hit by the downturn and are facing a critical look at their strategies. Given the basic performance information on Blue Nile, Zales, and Tiffany, students are asked to consider the strengths and weaknesses of each business model with the goal of understanding business models that are better suited to handling a downturn.

Type

Case

Author(s)

Sunil Chopra, Roby Thomas

Date Published

07/14/2016

Citations

Chopra, Sunil, and Roby Thomas. Focus on Diamond Retailing: Blue Nile, Zales, and Tiffany. Case 5-408-754 (KEL394).

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