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Research Details

Design: A Powerful but Neglected Strategic Tool, Journal of Business Strategy

Abstract

Design is a potent strategic toot that companies can use to gain a sustainable competitive advantage. Yet most companies neglect design as a strategy tool. What they don't realize is that good design can enhance products, environment, communications, and corporate identity.

Type

Article

Author(s)

Philip Kotler

Date Published

1984

Citations

Kotler, Philip. 1984. Design: A Powerful but Neglected Strategic Tool. Journal of Business Strategy. 5(2): 16-21.

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