You Can Have Only One Carrot: The Effect of Limited Availability on Children’s Consumption, Engagement, and Choice Behavior
How do young children respond to limited availability? Five studies demonstrate that limited availability increases desirability in the domains of consumption, engagement, and choice among young children. Four- to six-year-old children consume more of a good when the good is presented as limited in quantity, engage longer in an activity when the activity is presented as limited in time, and are more likely to choose an option when this option becomes less available. This research contributes to the understanding of how limited availability affects children’s behavior, and points at practical strategies to influence children’s choice of food and activities.