Take Action

Home | Faculty & Research Overview | Research

Research Details

Deregulating Direct-to-consumer Marketing of Prescription Drugs: Effects on Prescription and Over-the-counter Sales, Journal of Law and Economics

Type

Article

Author(s)

Margaret Kyle, Ernst R. Berndt, Davina Ling

Date Published

2002

Citations

Kyle, Margaret, Ernst R. Berndt, and Davina Ling. 2002. Deregulating Direct-to-consumer Marketing of Prescription Drugs: Effects on Prescription and Over-the-counter Sales. Journal of Law and Economics. 44(3): 691-723.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action