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Research Details

Writing Great Marketing Plans

Abstract

Marketing plans are critically important tools for marketing executives. Indeed, if you can't create a strong marketing plan it is unlikely that you will be successful. This technical note explains why marketing plans are so important and provides a framework for creating a strong marketing plan and keys to success.

Type

Case

Author(s)

Timothy Calkins

Date Published

06/12/2018

Citations

Calkins, Timothy. Writing Great Marketing Plans. Case 7-405-750 (KEL146).

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