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Research Details
Writing Great Marketing Plans
Abstract
Marketing plans are critically important tools for marketing executives. Indeed, if you can't create a strong marketing plan it is unlikely that you will be successful. This technical note explains why marketing plans are so important and provides a framework for creating a strong marketing plan and keys to success.
Type
Case
Author(s)
Date Published
04/01/2006
Citations
Calkins, Timothy. Writing Great Marketing Plans. Case 7-405-750 (KEL146).
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