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Research Details
Kellogg Profs: Why We Make Our MBAs Watch Super Bowl Advertising, BusinessWeek Online
Type
Article
Author(s)
Timothy Calkins, Derek Rucker
Date Published
2014
Citations
Calkins, Timothy, and Derek Rucker. 2014. Kellogg Profs: Why We Make Our MBAs Watch Super Bowl Advertising. BusinessWeek Online.
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