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Home | Faculty & Research Overview | Research

Research Details

Kellogg Profs: Why We Make Our MBAs Watch Super Bowl Advertising, BusinessWeek Online

Type

Article

Author(s)

Timothy Calkins, Derek Rucker

Date Published

2014

Citations

Calkins, Timothy, and Derek Rucker. 2014. Kellogg Profs: Why We Make Our MBAs Watch Super Bowl Advertising. BusinessWeek Online.

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