Age differences in information processing, Journal of Marketing Research
Literature pertaining to the effects of age differences indicates that elderly individuals and younger adults process information differently. Age differences result in a complex set of changes in individuals' sources of information, ability to learn, and susceptibility to social influence. The implications of these changes are discussed in terms of marketing practice, theory, and methodology.
Lynn W. Phillips, Brian Sternthal
Phillips, W. Lynn, and Brian Sternthal. 1977. Age differences in information processing. Journal of Marketing Research. 14(4): 449-457.