Dr. Ike Silver is an Assistant Professor of Marketing at Kellogg. Dr. Silver specializes in the study of moral judgment and decision-making. Specifically, his research examines how organizations and individuals communicate their moral values, take sides over hot-button issues, condemn and punish transgressions, and share information about contentious subjects.

Drawing on consumer research and psychology, Silver's work spans a variety of topics, including social responsibility and activism, bragging and virtue-signaling, outrage culture, self-censorship, and group discussions. 

Dr. Silver teaches Marketing Strategy at Kellogg. Prior to joining the faculty, he received his PhD in marketing and psychology at The Wharton School, University of Pennsylvania, and his BA in cognitive science from Yale University.

• Sydney J. Levy Teaching Award, Northwestern Kellogg

Marketing Strategy for Growth and Defense (MKTG-466-0)
This course presents a dynamic view of competitive brand strategy, with an emphasis on both growth and defense. The course focuses on understanding, developing and evaluating brand strategies over the life of a product market. Topics include developing a strong marketing plan, creating customer advantage, launching new products, finding profitable growth opportunities and responding to competitive moves. The course focuses on overall company strategy, with a heavy emphasis on the financial challenges and tradeoffs, and spends less time on executional, tactical details. The course includes lectures, case studies and a simulation, Markstrat. Final deliverables are an exam and often a final product.