Dr. Ike Silver is Donald P. Jacobs Scholar and Assistant Professor of Marketing at Kellogg. Dr. Silver specializes in the study of moral and social signaling. Specifically, his research examines how organizations and individuals communicate their moral values, take sides over hot-button issues, and share information about contentious subjects.

Drawing on methods and theory from consumer research and social psychology, Silver's work spans a variety of topics, including (in)authenticity, virtue-signaling, self-censorship, disinformation, charitable giving, corporate social responsibility, and crowd wisdom. 

Prior to joining Kellogg, Dr. Silver received his PhD in marketing and psychology at The Wharton School, University of Pennsylvania, and his BA in cognitive science from Yale University. Outside of research, he has spent time touring the globe with the Yale Whiffenpoofs and as a manager at Bridgewater Associates, the world's largest hedge fund.

• Ad-hoc Reviewer, Journal of Marketing Research, 2022
• Ad-hoc Reviewer, Organizational Behavior and Human Decision Processes, 2022
• Ad-hoc Reviewer, Journal of Experimental Psychology: General, 2022

Marketing Strategy for Growth and Defense (MKTG-466-0)
This course presents a dynamic view of competitive brand strategy, with an emphasis on both growth and defense. The course focuses on understanding, developing and evaluating brand strategies over the life of a product market. Topics include developing a strong marketing plan, creating customer advantage, launching new products, finding profitable growth opportunities and responding to competitive moves. The course focuses on overall company strategy, with a heavy emphasis on the financial challenges and tradeoffs, and spends less time on executional, tactical details. The course includes lectures, case studies and a simulation, Markstrat. Final deliverables are an exam and often a final product.