Dr. Ike Silver is the Donald P. Jacobs Scholar and Assistant Professor of Marketing at Kellogg. Dr. Silver specializes in the study of moral and social signaling. Specifically, his research examines how organizations and individuals communicate their moral values, take sides over hot-button issues, and share information about contentious subjects.
Drawing on methods and theory from consumer research, social psychology, and behavioral economics, Silver's work spans a variety of topics, including (in)authenticity, virtue-signaling, self-censorship, disinformation, charitable giving, corporate social responsibility, and crowd wisdom. His research seeks to provide actionable insights to guide organizations foraying into the world of moral marketing and consumers navigating an increasingly polarized social landscape.
Prior to joining Kellogg, Dr. Silver received his PhD in marketing and psychology at The Wharton School, University of Pennsylvania, and his BA in cognitive science from Yale University. Outside of research, he has spent time as a singer touring the globe with the Yale Whiffenpoofs and as a manager at Bridgewater Associates, the world's largest hedge fund.