Robert Schieffer is Adjunct Professor of Executive Education at the Kellogg School of Management, and has served as Academic Director in over 50 Kellogg executive education seminars. He is the Academic Director of the Customer Insight Tools executive seminar, which will begin its 12th year in 2017. He has developed and led Kellogg Executive Education seminars for GE, AB INBEV, Ashland, Grupo Modelo, the Melbourne Business School and The American University in Cairo.
Prior to his current appointment, Schieffer taught for 14 years in the Kellogg full-time MBA program and 5 years in the Kellogg Executive MBA program. Courses taught included Customer Insight Tools, Marketing Strategy Competition and Marketing Research. Schieffer also teaches Customer Insight in the Masters of Product Development Program in the McCormick School of Engineering at Northwestern University.
In addition to teaching at Kellogg, Schieffer consults with leading corporations around the world on customer insight initiatives. Recent clients have included AB INBEV, Baxter, Abbott Laboratories, Ricoh Innovations, St. Jude Medical, and Accelerace, an innovation program sponsored by the country of Denmark.
Prior to joining the Kellogg faculty, Schieffer held senior Marketing leadership positions in successful global corporations, including Abbott Laboratories and the Adolph Coors Company. While with Abbott, he was part of a management team which grew the diagnostics division by over 500% over a twelve year period, making it the largest division at the company at the time.
Schieffer is the author of Ten Key Customer Insights (2005), and is the President of Schieffer and Associates, a Marketing Consulting and Development firm. He is a member of the Board of Directors of Chicagoland Habitat for Humanity.
Harness the power of customer insight to drive winning strategies and hard-wire the voice of the customer throughout your organization. This interactive program will equip you with the right blend of qualitative and quantitative tools to gain and sustain competitive advantage.