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Research Details
Enterprise Rent-A-Car in the US
Abstract
Little more than a year had passed since Chrissy Taylor, granddaughter of the company's founder and daughter of its longest-serving CEO, had been promoted, in December 2019, to CEO of Enterprise Holdings, the parent company of Enterprise Rent-A-Car. Taylor had spent her entire career in the family-owned business, but like all Enterprise employees, she started as a management trainee at a branch office. "Just like everybody else in our upper management, I started behind a rental counter," Taylor said in an interview at the time of her promotion. "I worked my way up in various roles, learning the job by doing it: washing cars, picking up customers." She was determined to continue the legacy of her family's company, which her father famously described as being committed to three things: "listening to and satisfying our customers, creating opportunities for our employees, and achieving long-term, sustainable growth."
Type
Case
Author(s)
Meghan Busse, Jeroen Swinkels, Greg Merkley
Date Published
01/16/2024
Discipline
Strategy
Key Concepts
Business management, Competitive strategy, Customer service, Employee performance management, Growth strategy, Management development, Management performance, Organizational culture, Organizational structure and design, Strategic positioning
Citations
Busse, Meghan, Jeroen Swinkels, and Greg Merkley. Enterprise Rent-A-Car in the US. Case 5-321-513 (KE1300).
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