Online Programs

Developed for professionals seeking to enhance their skills in a flexible digital format, our online programs help you build and enhance critical capabilities that set the stage for your professional success. We have taken special care to ensure that the collaborative, interactive experience you expect from Kellogg carries through to our online programs. Explore our current program offerings below, and experience this highly convenient and engaging learning environment.

Learn to create a successful advertising campaign based on a solid, effective strategy. This 8-week online program will help you develop a rigorous, systematic approach to defining goals, effective targeting and methods for creating insight-driven messaging.

Through diverse case studies, original frameworks, and hands-on exercises, this program will help you understand how to harness the power of AI and create a strategy that gives you a competitive advantage.

Designed for sales, marketing, and business department heads operating in B2B environments, the 8-week program, B2B Marketing: Growth Strategies for Your Organization, offers an A-to-Z playbook that incorporates all of the modern marketing strategies you will need to reach your organizational goals.

Build your working knowledge of data science and engage in real-world examples and case studies examining how analytics adds business value in this 9-week online program.

Kellogg Executive Education at Northwestern University's Business Leadership in the Age of Disruption program will help leaders in any industry identify potential threats and opportunities arising from a variety of disruptive forces and enable them to be flexible, innovative and creative about how to deal with these challenges.

The Chief Digital Officer Program is designed to transform senior executives into digital transformation leaders. This immersive twelve-month program will enable you to build relevant skills for high-impact digital transformation, develop growth strategies for digital disruption and innovation and identify opportunities to increase customer engagement.

This program harnesses the best practices, frameworks and hard and soft skills to be a successful product manager, whether you are already working in this field or switching from an adjacent field. Participants will master the end-to-end strategic and tactical skills needed to become a professional product manager, develop a broad overview of the product management landscape and gain certifications in product management tools and methodologies to equip them for success in this fast-growing field.

This 6-week online program will teach you how to optimize your approach to customer loyalty and build a sustainable loyalty program.

Data Strategy for Generative AI Platforms program is designed to help you develop strategic advantages by leveraging product data in your organization, guiding you through the data supply chain, and learning how to use product data as a strategic asset.

Design Thinking offers participants a powerful framework for recognizing opportunities, generating and testing new ideas, and realizing new solutions. This program will equip you to unpack your assumptions about problem solving and will teach you to approach new opportunities with the human experience in mind.

Kellogg Executive Education is a thought leader in understanding how new technologies continue to transform marketing practices. In Digital Marketing Strategies, Professor Mohanbir Sawhney—a globally recognized scholar, educator, and author at the intersection of marketing, innovation, and technology—will guide you through a strategic deep dive into modern marketing practices.

The Digital Transformation in Operations online executive education program explores the impact and value that digitization and digital transformation can have on your operations.

The program will help equip emerging C-suite leaders with the leadership skills, strategic acumen, and enterprise mindset required to successfully guide their organizations through periods of growth and transformation.

Learn from Kellogg’s renowned marketing faculty in this 12-module program on how to develop a comprehensive marketing strategy and explore the frameworks and tools that will bring it to life, maximizing your marketplace impact.

Marketing is rapidly evolving, so must marketing leaders. Learn next-level marketing skills and strategy from leading Kellogg faculty to gain an end-to-end perspective on the modern marketing operating model. From crafting strategic content to leveraging data to connecting with customers, you will master the leadership skills that will ignite your career.

When you get great at sales, you are unstoppable and you are magnetic. As a seller, leader, communicator, parent, and friend, you will be the one in every room who inspires others to action. You will be the one who can push through obstacles. You will be the one people call to help them make progress in their lives. This program provides a one-of-a-kind experience to help you develop the knowledge, skills, and discipline of elite performers and to put you on the fast track to career growth and personal success.

In the Leading Growth Strategy: Drive Exponential Growth With a Proven Framework program, you will unlock the intricacies of growth strategies by delving into and using a framework created by an accomplished expert who literally wrote the book on growth and has successfully implemented it in many iconic global brands.

Leading With Behavioral Science: Creating Breakthrough Customer Experiences program guides you through the customer experience map step by step, providing you with a framework that will help you identify gaps, build compelling customer experiences and brand loyalty, and generate enduring value.

Develop the necessary sales and management habits that lead to success. This 10-module program will give you the tools and techniques for improving your sales skills and reveal best practices for building a high-performing sales team.

In this 6-week online program, you will discover how implementing a comprehensive omnichannel marketing strategy can deliver value for your organization in the form of higher conversion rates, return on investment, customer lifetime value (CLV), and loyalty.

In this 8-week online program, Kellogg professor Mohan Sawhney will guide you through a deep dive into optimizing value for the customer and for the firm through strategic product management techniques.

Gain a broad overview of the digital marketing landscape, develop the in-demand skills that hiring managers are seeking and discover your niche in this rapidly expanding domain.

This program harnesses the best practices, frameworks and hard and soft skills to be a successful product manager, whether you are already working in this field or switching from an adjacent field. Participants will master the end-to-end strategic and tactical skills needed to become a professional product manager, develop a broad overview of the product management landscape and gain certifications in product management tools and methodologies to equip them for success in this fast-growing field.

Deepen your knowledge of real estate investment to maximize returns and minimize mistakes.

Go beyond common change management models and develop a strategy for creating and leading sustainable organizational change.

The brand experts at Kellogg will show you how to create a distinctive brand that cuts through the noise and competition in a hyper-connected world. This 6-week program features engaging activities that allow you to put the concepts you learn into practice right away.