Kellogg Executive Education’s Design Thinking: A Toolkit for Breakthrough Innovation program offers participants a powerful framework for recognizing opportunities, generating and testing new ideas, and realizing new solutions.
Through a combination of interactive sessions, guest lectures, and demonstrations, Kellogg School of Management professor and IDEO designer David Schonthal will take you on an experiential learning journey that covers the entire arc of the design process from inspiration to implementation — and every step in between. Regardless of your role or industry, you will walk away from the program equipped with the tools and techniques to apply this design approach to a wide array of products, services, interfaces, and interactions.
David Schonthal / Academic Director
Module 1: Introduction to Design Thinking
Survey the fundamentals of design thinking and learn how they apply to solving business problems.
Module 2: The Power of Why
Examine the functional, social, and emotional needs of users and stakeholders, and explore the connection between those needs and the decision-making process.
Module 3: Translating Observations to Insights
Transform observations into meaningful insights that fuel innovation, using the process of synthesis.
Module 4: Reframing Opportunities and Generating Ideas
Learn how to generate novel ideas using insights captured during synthesis.
Module 5: Making Ideas Real
Discuss methods for prototyping ideas and testing their underlying assumptions.
Module 6: Overcoming Resistance to New Ideas and Change
New ideas frequently encounter resistance, often from the very people they are meant to help. Use the principles of friction theory to recognize and address factors that hinder the customer journey.
Module 7: Nontraditional Domains for Design Thinking
See how design thinking is making a difference in unexpected ways.
Module 8: Designing Communications that Moves People
Apply creative techniques to design ways of communicating that are as unique as your ideas.
David Schonthal - Academic Director; Clinical Professor of Strategy; Director of Entrepreneurship Programs at Kellogg; Faculty Director of Zell Fellows Program; Director of the Levy Institute for Entrepreneurial Practice
What is the program about?
Design Thinking will allow you to view opportunity through a different lens; a nontraditional one that focuses on human needs. Ideas that are born from the process of design thinking ensure that outcomes meet three criteria: they are desirable, feasible, and viable—and in doing so, these outcomes create an enduring competitive advantage.
What is the learning experience?
Your learning experience will consist of frameworks delivered via video lectures, live webinars, real world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement.
What is the program format?
The program consists of 8 modules delivered over 8 weeks online. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions.
Could a learner choose to opt out of some topics?
No. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the optional live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent week’s topic.
How much time is allocated to complete assignments?
The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Reach out to the program leader to discuss any challenges you may have in completing assignments.
Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?
No. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate.
Does the program offer community engagement for learners?
Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments.
What are the requirements for accessing the program?
Participants will need the following to access the The Art and Science of Innovation program:
Does the program offer a certificate?
Yes. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.)
Who is Emeritus and what is their relationship with Kellogg Executive Education?
Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.
March 7 - May 9, 2024
Start: March 14 at 12:00 AM
End: May 9 at 12:00 AM