Chief Digital Officer Program: Leading Transformation

The long-term benefits of digital transformation are pushing companies to seek visionary chief digital officers to overhaul legacy systems and anticipate technological shifts. The Chief Digital Officer Program: Leading Transformation has been designed to prepare digital executives to lead the future.


A comprehensive 16-week core program
Choose 2 electives: 2 online + 1 live virtual/in-person
3 days of in-person networking with faculty and peers

The Chief Digital Officer Program is perfect for:

  • Directors or VPs and entrepreneurs responsible for digital transformation and creating an evolving digital roadmap for their organization
  • Current and aspiring C-suite executives in digital, information, marketing and IT roles looking to upskill for innovation and growth
  • Senior digital transformation consultants and marketing entrepreneurs wanting to drive scale by leveraging digital methods
  • Executives in small and medium enterprises and technology roles who are initiating their first digital strategy

Learning Outcomes


  • Analyze market trends, threats, and opportunities to form a digital growth roadmap aligned with business objectives
  • Develop a comprehensive perspective of frontier technologies to advance growth strategies
  • Define values-based leadership skills for the C-suite and learn to effectively manage stakeholder relationships
  • Build a customer-centric organization by identifying ways to enhance customer experience
  • Evaluate your organization’s current practices to create a digital-focused action plan and establish the means to govern digital strategies on an ongoing basis

Curriculum


The Chief Digital Officer Program curriculum is designed to equip you with the technology and frameworks to shape business strategy and lead digital transformation.

Core Modules

The program’s learning journey includes core modules and electives. The core modules comprise five overarching topics that will equip you with the technology and frameworks to shape business strategy and lead digital transformation.

Becoming a Digital Leader

  • Leading Success Digital Transformation Efforts
  • Leadership

Identifying Opportunities

  • Building a Customer-centric Organization
  • Landscape Analysis
  • Growth in a Disruptive Environment

Building a Shared Vision

  • Vision and Roadmap
  • Overcoming Resistance to Change
  • C-Suite and Boardroom Dynamics
  • Digital Storytelling
  • Building the Business Case for Digital Strategy

Executing for Today

  • Executive Project Management
  • Partnerships and Alliances
  • Platforms, Technology and Data
  • Practical Change Management

Building for Tomorrow

  • Building an Innovation Ecosystem
  • Nurturing an Innovative Culture

Electives

Sample of Online Electives

  • Data Visualization
  • Customer Analytics
  • Design Thinking
  • Growth Strategies
  • Digital and Platform Business Models
  • Customer Experience Strategy

Sample of In-Person/Live Virtual Electives


Note: Electives are subject to change.

Chief Digital Officer graphic photo

Build lifelong connections through immersive interactions with faculty and global peers

Upcoming Session

June 30, 2022- May 4, 2023

Start: June 7 at 12:00 AM

End: May 4 at 12:00 AM


There are four application deadlines.

Round 1: The first application deadline is April 19 2022 and the fee to apply is $300
Round 2: The second application deadline is May 11, 2022 and the fee is $400
Round 3: The third application deadline is June 2, 2022 and the fee is $500
Round 4: The fourth application deadline is June 16, 2022 and the fee is $500

$28,000

Admissions Criteria & Details

Admission Criteria

Participants are expected to have:

  • A minimum of 8 years of work experience in leading digital strategy
  • A role in leading digital transformation in the next step of their career
  • Fluency in written and spoken English
  • International exposure (preferred)

An admissions committee thoroughly reviews each application and considers the nature and scope of the applicant’s responsibilities. For the benefit of class members, sponsoring organizations and the integrity of the program, the committee seeks to admit individuals with diverse skills and experiences and who meet the qualification criteria as described above.

Kellogg expects that participants will attend all sessions, immerse themselves completely in the experience and free themselves of all other obligations while the program is in session.


Language

This program is taught in English and there is a considerable amount of reading material (e.g., case studies and articles) given in advance and during the program. Strong English language skills are essential in order to comprehend the reading materials and contribute meaningfully to classroom and study group discussions. Proficiency in reading, writing and speaking English is required for a successful educational experience.


Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Education Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.


FAQ

What is the program about?

The program consists of a 16-week core program, two online electives and one live virtual or in-person elective. There is a final three-day networking event at the end of the program. Each online program features asynchronous modules and live webinar sessions.


What is the learning experience?

Your learning experience will consist of tools and frameworks delivered via video lectures, live webinars, real world examples, downloadable content and networking. You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. The program culminates with a capstone project, bringing together all of the key concepts from the program.

What is the program format?

The program consists of 4 core modules delivered over 12 months online, with live-virtual and in-person sessions. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. Each module is opened weekly, allowing a flexible but structured approach to learning, with quizzes/assessments delivered at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week.


Could a learner choose to opt out of some topics?

No. To receive the Kellogg Executive Scholars Certificate, a participant must complete all components of the program.


Are any of the sessions delivered in real time (live)?

For the online, asynchronous programs, there will be live sessions led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. Each participant will select one elective program that will be delivered in-person or live virtually via Zoom. The networking event is an in-person experience only. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing.


What methods will be used for grading and evaluations?

Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material.


How much time is allocated to complete assignments?

The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Reach out to the program delivery manager to discuss any challenges you may have in completing assignments.


Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?

No. Executive Education offers only non-degree programs and participants who meet the requirements receive a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate.


Does the program offer community engagement for learners?

Yes, there will be networking events held through the 12-month program, and a three-day, in-person networking event will be offered at the end of the program. Participants will have an opportunity to connect with peers across the core program and electives. A Success Coach will also support participant engagement throughout the program.


What are the requirements for accessing the program?

Participants will need the following to access the program:

  • Valid email address
  • Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone)
  • The latest version of your preferred browser to access our learning platform (though not required, we recommend using Google Chrome when accessing the Online Campus for optimal experience)
  • Microsoft Office Suite (PowerPoint, Word, Excel) and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts
  • Additional software and resources may be required for certain programs – this will be communicated upon registration and/or at the beginning of the program
  • PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery.

Do the programs offer a certificate?

Yes. Upon successful completion of this program, participants will receive a Kellogg Executive Education Scholar Certificate. Additionally, participants will earn a certificate of completion for each online program completed, and a certificate of participation for the in-person or live virtual elective program. Since our online program components are graded as a pass or fail, participants must receive an 80% to earn the certificate of completion. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.)


Will completion of this program guarantee me a job or promotion?

No. The primary objective of this program is to give you the skills needed to be prepared for a job or to advance your career in this field. Our program support team includes mentors and Success Coaches to help you reach your goals. New employment and advancement opportunities depend on a variety factors, including prior experience, education and the job market; we therefore do not guarantee a job placement upon completion of this program.


Who is Emeritus and what is their relationship with Kellogg Executive Education?

Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.


Additional questions?

Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu.


Kevin McTigue faculty headshot

Kevin McTigue

Faculty Director & Clinical Associate Professor of Marketing

"We are witnessing the rise of digital technologies and the urgency of digitalization acros"s industries. This necessitates a rare combination of strategic clarity, technical knowledge, and strong leadership skills. The Chief Digital Officer Program takes advantage of Kellogg’s world-class thought leadership and faculty and empowers leaders to remodel companies into truly digital businesses. While participants learn to strategize for evolving digital changes, they will also gain C-suite leadership skills and business acumen."

Receive an Executive Scholar Certificate


Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education alumni benefits, including:

  • Membership in the global Kellogg alumni network
  • Access to the online alumni network, including a network directory, discussion groups, and other tools
  • Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs
  • 30 percent discount on all Kellogg Executive Education open-enrollment programs
  • Access to cutting-edge research and content from Kellogg faculty and leading practitioners
  • A subscription to Kellogg magazine
  • Invitations to attend Kellogg-sponsored conferences on relevant issues in management

Kellogg School of Management

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847.467.6018