Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure.
In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. You will be equipped to think like the CEO of your product or service, all in a flexible, online format. Throughout the program's eight weeks, you will have the opportunity to engage in interactive, thoughtful discussions with Kellogg professor and subject matter expert Mohan Sawhney and your peers.
Professor Mohanbir Sawhney
Module 1 – Understanding Product Strategy
Learn why it’s critical to have a product strategy, and how it may vary in different types of organizations.
Module 2 – Analyzing Product Opportunities
Evaluate new opportunities based on the ‘jobs-to-be-done’ framework.
Module 3 – Discovery and Requirements Definition
Apply the discovery hypothesis framework, create user stories, and build a wireframe to outline an opportunity to deliver an urban mobility solution for school kids
Module 4 – Designing the Business Model
Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model.
Module 5 – Agile Product Development
Learn the principles of agile development and use these principles to influence a team over whom you have no direct authority, such as an engineering team.
Module 6 – Taking Products to Market
Learn how to define and understand your key audiences and choose the most appropriate route(s) to market.
Week 7 – Managing the Partner Ecosystem
Learn to define the elements of the ‘whole offer’ and how to design and manage partnerships effectively
Module 8 – Managing Product Evolution and Growth
Build on the strengths of your existing strategies and tactics to drive new growth. Conduct a road-mapping exercise for an innovative new product in the medical supplies industry that promotes medication adherence.
Aug. 28 - Oct. 29, 2019
Start: August 28 at 12:00 AM
End: October 29 at 11:59 PM