Business and revenue growth are imperative for today's business leaders, but unlocking growth can be complicated. Without a clear, practical plan, growth can elude even the most experienced leaders. As McKinsey & Company’s “Mindset to Action: Imperatives for Growth” cautions, many organizations don’t grow at all, often because leaders limit their exploration of growth opportunities and neglect to make multiple bets.
In his book Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth, Fortune 500 veteran Sanjay Khosla reveals the Focus7 Framework. While learning the framework, you will be given nine different proven models, exercises, and tools that you can take back with you to start building your own strategic growth right away.
Emphasizing action, this program teaches a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You will learn not only how to identify and drive growth opportunities but also how to implement strategies through the correct application of critical talent within inspired teams.
This program provides professionals in any industry with the framework and tools to develop a forward-looking growth strategy and craft a compelling growth story to motivate teams for cohesive success. The program will be particularly valuable for:
Module 1: Growth Strategy Overview
Module 2: Discovery—Search for Growth
Module 3: Strategy and Rallying Cry—Picking Your Bets and Rousing the Troops
Module 4: People—Unleash Potential
Module 5: Execution, Organization, and Metrics
Module 6: Bringing It All Together
What is the program about?
In the Leading Growth Strategy: Drive Exponential Growth With a Proven Framework program, you will unlock the intricacies of growth strategies by delving into and using a framework created by an accomplished expert who literally wrote the book on growth and has successfully implemented it in many iconic global brands
What is the learning experience?
Using the practical step-by-step framework taught over this 6-week online program through lectures, live sessions, and CEO guest speakers, you will leave with an actionable plan to create and execute growth initiatives on organizational, team, and personal levels. The program culminates with a capstone project, bringing together all the key concepts from the program.
What is the program format?
The program consists of 6 modules delivered over 7 weeks online. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. Modules are opened at the beginning of each week and have quizzes/assessments at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. While the modules do not close, access to assignments is closed each week.
Could a learner choose to opt out of some topics?
No. This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent week’s topic.
Are any of the sessions delivered in real time (live)?
There will be live webinars, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing.
What methods will be used for grading and evaluations?
Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material.
How much time is allocated to complete assignments?
The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Reach out to the program leader to discuss any challenges you may have in completing assignments.
Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?
No. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate.
Does the program offer community engagement for learners?
Yes, participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments.
What are the requirements for accessing the program?
Participants will need the following to access the Advertising and Marketing Communication Strategy program:
Do the programs offer a certificate?
Yes. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.)
Who is Emeritus and what is their relationship with Kellogg Executive Education?
Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.
March 21 - May 9, 2024
Start: March 28 at 12:00 AM
End: May 9 at 12:00 AM