Thought Leadership

Webinar — The AI Marketing Canvas: A Five Stage Roadmap for Implementing AI in Your Marketing Toolkit

As companies begin to turn their focus to recovery and the long term, we turn our focus to building marketing capabilities. In this session, Jim Lecinski addresses how marketers can think about AI and machine learning and discusses how to develop a strategy and plan for implementing AI as part of their marketing approach.

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Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208