Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders. Our executive education participants lead organizations that create new markets and deliver superior customer experiences to produce sustainable growth.
Our executive education offerings are designed to meet the needs of participants as they move through their careers. Course offerings at middle-management levels focus on the functional skills of marketing, while offerings for more senior managers focus on leading modern marketing organizations. The executive education marketing curriculum incorporates a high level of practice-based content in recognition of the rapid evolution of the field of marketing.
Kellogg’s executive education sales and marketing programs combine the latest thinking with hands-on experience to inspire and elevate performance along every dimension of marketing impact, from innovation and product development to effective channel design and management and creating a sales strategy focused on growing revenues and profits.
Our live virtual programs are built to deliver a world-class experience that’s as thought-provoking and rewarding as our in-person offerings. Acquire and understand the tools to succeed in a changing business landscape. Our in-person programs are held on the beautiful lakefront campus of Northwestern University in Evanston and Chicago.
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This short program provides sales leaders with the skills and frameworks needed to lead and nurture an analytically driven sales organization. Discover how analytics can inform high-value opportunities and drive greater success and profitability.
For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams.
If your business is B2B, here is a rare opportunity to learn from the experts how to deepen your understanding of marketing dynamics and drive profitable growth in the new B2B environment.
Emphasizing action, this program teaches a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You’ll leave with a business growth strategy and actionable agenda for driving growth within your organization.
For senior sales and marketing leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel mix, sales force structures and customer engagement processes.
Utilizing a blended learning approach from the thought leaders at Kellogg, learn how branding can help you build a solid and enduring business while gaining new insights into the importance and value of a strongly differentiated brand.
Previously Named: Leading with Big Data and Analytics
Sophisticated subject matter in an easy-to-understand, accessible format equips executives with the working knowledge needed to seize opportunities that analytics, artificial intelligence and a data strategy presents and put data analytics to practical use.
Put your sales force on the fast track to high-impact performance. Explore market-proven sales force management principles and how to apply them in practice through invigorating classroom discussion, peer interaction and world-class coaching from seasoned sales and marketing experts.
Discover how to create effective, strategy-driven marketing campaigns that move customers and consumers in today’s ever evolving digital landscape. Utilizing tools such as insight, positioning and creative brief work, along with new tactical approaches across the communication spectrum, you’ll learn to ask the right questions, and explore frameworks and examples applicable to developing both B2C and B2B marketing communications plans.
The digital revolution is empowering customers, fueling disruptive innovation and globalization of markets. In the wake of these challenges, firms that are customer-centric thrive. Learn how leaders successfully infuse a customer-centric perspective throughout an organization, generate value, build brands with meaning, and offer exceptional customer experiences to win in the digital age.