As digital marketing becomes the new normal and best practices evolve at an unprecedented pace, today’s organizations must work innovatively, strategically, and tirelessly to stay on the leading edge. Marketing executives must continually evaluate new opportunities, identify priorities and communicate their vision and results across the organization.
In forward-looking marketing-driven companies, rising mid-career executives face the greatest challenge: leading a younger generation of digital natives while reporting to a well-informed C-suite with high expectations for marketing management.
Designed by senior members of Kellogg’s renowned marketing faculty and former CMOs of leading corporations, the program builds participants’ understanding of the fast-evolving marketing environment and digital capabilities. Upon completing this program, you will be equipped to translate high-level aspirations into tangible marketing initiatives — and lead those initiatives successfully.
Faculty Office Hours
This program is offered in a live virtual format. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. You will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.
VIDEO: Stay on the leading edge of marketing practices
VIDEO: Learn more from Academic Director Derek Rucker
This program is structured around critical challenges facing marketers today:
Changing Business Models and Tools
New Approaches to Customer Insight
The Digital Transformation
Leading the Integration of Digital and Traditional Marketing
Derek D. Rucker - Academic Director; Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-chair of Faculty Research
Nick Caffentzis - Academic Director; Senior Fellow and Adjunct Professor of Marketing
John C. Parker - Clinical Assistant Professor of Executive Education
Jonathan Copulsky - Lecturer of Marketing, Kellogg Executive Education and Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University
Aparna Labroo - Professor of Marketing
Thomas O'Toole - Associate Dean of Executive Education; Clinical Professor of Marketing
Nicholas A. Pearce - Clinical Professor of Management & Organizations
David Schonthal - Clinical Professor of Strategy; Director of Entrepreneurship Programs at Kellogg; Faculty Director of Zell Fellows Program; Director of the Levy Institute for Entrepreneurial Practice
Joel K. Shapiro - Clinical Professor of Managerial Economics & Decision Sciences
“I just had a really smart and meaningful conversation with the owner of a digital marketing company. In the spirit of following up on my action plans from the course, I am working on engaging his company to build up my digital presence along the lines of what we learned. I also think he may attend your program in the very near future.”
CEO, FTS Solutions
"I applied [my learning] from the program today! I led an all-day session about creating personas and identifying common pain points, messaging themes, perceptions and differences. It helped us hone in on an overarching story in a market where maturity levels, buying habits and clients look distinctly different — something which has eluded the team for a long time."
Lead Associate, Brand Strategy Manager, Booz Allen Hamilton
Please contact us to schedule an advising session
Fee includes lodging and most meals