As new marketing capabilities rapidly emerge and best practices evolve at an unprecedented pace, today’s organizations must work tirelessly to stay on the leading edge. Marketing executives must continually evaluate new opportunities, identify priorities and communicate their vision and results across the organization.
In marketing-driven companies, rising mid-career executives face the greatest challenge: leading a younger generation of digital natives while reporting to a well-informed C-suite with high expectations for marketing management.
Designed by senior members of Kellogg’s renowned marketing faculty and former CMOs of leading organizations, this program builds participants’ understanding of the fast-evolving marketing environment and digital capabilities. After attending this program, you will be equipped to translate high-level aspirations into tangible marketing initiatives – and lead those initiatives successfully through a multi-level team.
VIDEO: Stay on the leading edge of marketing practices
This program is structured around critical challenges facing marketers today:
Changing Business Models and Tools
New Approaches to Customer Insight
The Digital Transformation
Leading the Integration of Digital and Traditional Marketing
Derek D. Rucker - Academic Director; Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-chair of Faculty Research
John C. Parker - Academic Director; Clinical Assistant Professor of Executive Education; Senior Program Director of Executive Education
Jonathan Copulsky - Lecturer of Marketing, Kellogg Executive Education and Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University
Julie Hennessy - Clinical Professor of Marketing; Associate Chair of the Marketing Department
Thomas O'Toole - Clinical Professor of Marketing; Executive Director, Program for Data Analytics at Kellogg
Nicholas A. Pearce - Clinical Associate Professor of Management & Organizations, Kellogg School of Management
David Schonthal - Clinical & Associate Professor of Innovation & Entrepreneurship; Portfolio Director, Business Design – IDEO; Co-Founder and Board Member - MATTER
Joel K. Shapiro - Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg
“Very well organized and executed program. The content provided is a good mix of fundamentals and key marketing strategies to consider in this new digital world. I plan to take the key learnings from this course and augment my company's marketing strategy. Great experience!”
Senior Director, Americas Marketing, Citrix Systems, Inc.
“The program exceeded my expectations and the quality of the information provided was excellent. When I think I have heard and read everything about the digital marketing topic, I had five days at Kellogg that opened my mind and got me thinking that there is so much more to do. I came with problems but left the program thinking about opportunities.”
CMO, Saga Falabella
“I just had a really smart and meaningful conversation with the owner of a digital marketing company. In the spirit of following up on my action plans from the course, I am working on engaging his company to build up my digital presence along the lines of what we learned. I also think he may attend your course in the very near future.”
CEO, FTS Solutions
Please contact us to schedule an advising session