As digital marketing becomes the new normal and best practices evolve at an unprecedented pace, today’s organizations must work tirelessly to stay on the leading edge. Marketing executives must continually evaluate new opportunities, identify priorities and communicate their vision and results across the organization.
In forward-looking marketing-driven companies, rising mid-career executives face the greatest challenge: leading a younger generation of digital natives while reporting to a well-informed C-suite with high expectations for marketing management.
Designed by senior members of Kellogg’s renowned marketing faculty and former CMOs of leading corporations, the program builds participants’ understanding of the fast-evolving marketing environment and digital capabilities. Upon completing this program, you will be equipped to translate high-level aspirations into tangible marketing initiatives — and lead those initiatives successfully.
This program will be offered in a live virtual format for fall 2020. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. In this highly interactive format, you will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.
VIDEO: Stay on the leading edge of marketing practices
This program is structured around critical challenges facing marketers today:
Changing Business Models and Tools
New Approaches to Customer Insight
The Digital Transformation
Leading the Integration of Digital and Traditional Marketing
Derek D. Rucker - Academic Director; Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-chair of Faculty Research
John C. Parker - Academic Director; Retired Clinical Assistant Professor of Executive Education
Jonathan Copulsky - Lecturer of Marketing, Kellogg Executive Education and Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University
Julie Hennessy - Clinical Professor of Marketing; Associate Chair of the Marketing Department
Thomas O'Toole - Clinical Professor of Marketing; Executive Director, Program for Data Analytics at Kellogg
Nicholas A. Pearce - Clinical Associate Professor of Management & Organizations, Kellogg School of Management
David Schonthal - Clinical & Associate Professor of Innovation & Entrepreneurship; Faculty Director of Zell Fellows Program; Senior Director of Business Design – IDEO
Joel K. Shapiro - Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg
All Kellogg programs that qualify for CPE credits do not have pre-requisites. Advanced readings and case preparation is required. A packet of course materials is emailed to all participants before the program begins.
All Kellogg programs are group-live or internet-based. Program level: Advanced. For more information regarding administrative policies such as complaints and refunds, please contact our office at 847-467-6018.
“I just had a really smart and meaningful conversation with the owner of a digital marketing company. In the spirit of following up on my action plans from the course, I am working on engaging his company to build up my digital presence along the lines of what we learned. I also think he may attend your program in the very near future.”
CEO, FTS Solutions
"I applied [my learning] from the program today! I led an all-day session about creating personas and identifying common pain points, messaging themes, perceptions and differences. It helped us hone in on an overarching story in a market where maturity levels, buying habits and clients look distinctly different — something which has eluded the team for a long time."
Lead Associate, Brand Strategy Manager, Booz Allen Hamilton
Please contact us to schedule an advising session