Dr. Rucker holds the Sandy & Morton Goldman Professorship of Entrepreneurial Studies in Marketing. His primary research focuses broadly on the topics of social hierarchy, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology. His work has appeared in leading journals that span psychology and marketing such as the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology. In addition, his research has been covered in major media outlets such as The New York Times, Time Magazine, and ABC News.

Dr. Rucker currently teaches Advertising Strategy at Kellogg. The course focuses on basic psychological principles to better understand how to plan and execute successful advertising. In recognition of his commitment to teaching excellence Dr. Rucker was nominated as a finalist for the L.G. Lavengood Outstanding Professor of the Year Award and a recipient of the Top Elective Professor Award. In addition to his work in the classroom, Dr. Rucker is a co-instructor of the annual Kellogg Advertising Superbowl Review. The review is in the spirit of Kellogg's focus on experiential learning and cultivates basic principals learned in the classroom to critically evaluate advertising in a real world and high stakes environment.

Psychology of conviction (consumer certainty and power), emotions, attribution, and statistical methodology

• PhD, 2005, Psychology, Ohio State University
• MA, 2000, Psychology, Ohio State University
• BA, 1998, Psychology, University of California, Santa Cruz

• Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Northwestern University, 2013-present
• Professor of Marketing, Kellogg School of Management, Northwestern University, 2013-present
• Associate Professor of Marketing(with tenure), Kellogg School of Management, Northwestern University, 2009-2013
• Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2006-2009
• Donald P. Jacobs Scholar in Marketing, Kellogg School of Management, Northwestern University, 2005-2006

• Fellow, Society for Personality and Social Psychology, Relationship Researchers Interest Group of the Society for Personality and Social Psychology (SPSP)
• Sidney J. Levy Teaching Award, Kellogg School of Management
• Top Elective Professor Award, EMP 96, Kellogg School of Management, Kellogg School of Management
• 2016 MSI Research Grant Award, Marketing Science Institute
• Outstanding Reviewer Award, Journal of Consumer Research
• Early Career Contribution Award, Society for Consumer Psychology
• Early Career Contribution Award, Society for Consumer Psychology, 2013
• Faculty Impact Award, Kellogg School of Management
• Richard M. Clewett Professorship in Marketing, 2010-2012
• Park Outstanding Contribution to JCP Award, Runner Up , 2011
• Fellow, Society for Experimental Social Psychology, 2011
• L.G. Lavengood Outstanding Professor of the Year Award Finalist, Kellogg School of Management , 2008-2011
• Marketing Science Institute Young Scholar, 2009
• Kraft Research Professorship Chair, Kellogg School of Management, 2006-2007
• Advertising Educator Foundation Visiting Professor Fellowship, Kellogg School of Management, 2005

• Editor, Consumer Psychology Review, 2020-2022
• Editorial Board, Journal of Consumer Research, 2018
• Associate Editor, Journal of Consumer Psychology, 2018

Advertising strategy

Developing Impactful Consumer Research (MKTG-531-3)
Taking a problem-solving approach, we examine how psychological insights inform and solve real-world consumption problems, and how real-world problems provide new psychological insights. Taking an empirical deep-dive, we also discuss published data, what we can/cannot infer, how to make objective conclusions, and to enhance their substantive impact (e.g., employing observational data, field studies, choice data, and/or programmatic experimental designs).

Theory Building in Consumer Behavior Research (MKTG-531-1)
The purpose of this course is to acquaint you with the principles of theory building in social science research, to help you distinguish between theory-building research and research with other aims, and to provide you with an opportunity to develop your ability to conceptualize and develop research that builds theory.

Idea Incubator for Behavioral Science (KPHD-530-0)
The course challenges students to enhance their ability to generate, nurture and critique research ideas and relies heavily on group interaction, peer review, student presentations, and faculty coaching. Students will pick and then strengthen a publishable idea, and present their work to peers and faculty. By the end of the quarter students will have two refined research ideas. The course welcomes students in all years and programs who have an interest and emphasis in behavioral science (e.g., economics, management, marketing, psychology, sociology, etc.).

Advanced Marketing Management

For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams.

Business Marketing Strategy

If your business is B2B, here is a rare opportunity to learn from the experts how to deepen your understanding of marketing dynamics and drive profitable growth in the new B2B environment.

Strategic Marketing Communications

Discover how to create effective, strategy-driven marketing campaigns that move customers and consumers in today’s ever evolving digital landscape. Utilizing tools such as insight, positioning and creative brief work, along with new tactical approaches across the communication spectrum, you’ll learn to ask the right questions, and explore frameworks and examples applicable to developing both B2C and B2B marketing communications plans.

The PHYSICIAN CEO™ Program

Advertising Strategy (MKTGX-454-0)
This course hones critical thinking skills related to the strategic planning, executing, and evaluating advertising. To accomplish these objectives, the course emphasizes the proper construction of a creative brief. This entails deciding to advertise, target selection, consumer insight, brand positioning, execution, and evaluation. At each stage, questions faced by brand managers, advertisers, and marketers are examined. Both classic and contemporary advertising campaigns are used to illustrate key concepts. Assignments focus on skills sets used by brand managers to develop campaigns.

Field Study (MKTG-498-0)
Field Studies include those opportunities outside of the regular curriculum in which a student is working with an outside company or non-profit organization to address a real-world business challenge for course credit under the oversight of a faculty member.

Advertising Strategy (MKTG-454-0)
Companies spend $560 billion on advertising worldwide and a great deal of it is wasted. This class is designed to teach students to be stronger critical thinkers with an emphasis on developing more effective advertising across traditional and digital channels. Created for client-side managers tasked with advertising responsibilities as well as general managers overseeing communications, the class tackles both advertising strategy and execution. In a rapidly evolving marketing ecosystem, it's never been more important to have a strategic lens. This course emphasizes the development of the central nucleus of any advertising strategy- the creative brief- to manage and guide relationship with your creative partners. The first half focuses on general advertising strategy - creating meaningful goals; selecting an attractive target for advertising, uncovering actionable insights, and developing an effective brand position. The remainder of the course examines the strategic planning of the tactical execution- understanding media, evaluating creative, and measuring effectiveness. The emphasis of the class is on practical application. As such, the courses analyzes advertising challenges through real-life examples. Students review cases weekly, complete several case assignments, tackle a current company's situation in a group assignment, and complete a take home final comprised of mini-cases.