Developing Impactful Consumer Research (MKTG-531-3)
Taking a problem-solving approach, we examine how psychological insights inform and solve real-world consumption problems, and how real-world problems provide new psychological insights. Taking an empirical deep-dive, we also discuss published data, what we can/cannot infer, how to make objective conclusions, and to enhance their substantive impact (e.g., employing observational data, field studies, choice data, and/or programmatic experimental designs).
Theory Building in Consumer Behavior Research (MKTG-531-1)
The purpose of this course is to acquaint you with the principles of theory building in social science research, to help you distinguish between theory-building research and research with other aims, and to provide you with an opportunity to develop your ability to conceptualize and develop research that builds theory.
Idea Incubator for Behavioral Science (KPHD-530-0)
The course challenges students to enhance their ability to generate, nurture and critique research ideas and relies heavily on group interaction, peer review, student presentations, and faculty coaching. Students will pick and then strengthen a publishable idea, and present their work to peers and faculty. By the end of the quarter students will have two refined research ideas. The course welcomes students in all years and programs who have an interest and emphasis in behavioral science (e.g., economics, management, marketing, psychology, sociology, etc.).