Dr. Labroo is a Consumer Psychologist and Professor of Marketing. Her research investigates how people can be nudged into taking actions beneficial to them and to society in the long run. In particular, her expertise is in understanding how people's feelings impact judgment and decision-making, including their consumer choices, persuasion, health-regulation, self-control, pro-social action, and creativity. Her research has featured in New York Times, Time, MSN, Forbes, Financial Times, Business Week, Scientific American, and other leading media outlets and she has presented this research a several leading business schools and psychology departments worldwide. She is recipient of the Society for Consumer Psychology Early Career Award, is currently the Editor-in-Chief of Marketing Letters, has served as an Associate Editor Member for Journal of Consumer Research and Journal of Consumer Psychology, and serves on the editorial/advisory boards of several journals.

Before joining Kellogg, Dr. Labroo served as the Patricia C. Ellison Professor of Marketing at University of Toronto's Rotman School of Management, and as Assistant and then Associate Professor of Marketing at Chicago Booth, where she taught MBA and Executive Courses on Marketing Strategy and on Strategic Brand Communications. She previously worked in advertising, on Unilever and SmithKline Beecham Brands. She has an MBA from the Indian Institute of Management (Ahmedabad) and her PhD is from Cornell.

• PhD, 2004, Marketing, Cornell University
• MBA, Indian Institute of Management, Ahmedabad
• BA, Economics, St. Stephen's College, India, Honors

• Professor of Marketing, Northwestern University, 2013-present
• Patricia C. Ellison Professor of Marketing, University of Toronto, 2011-2013
• Visiting Scholar, Northwestern University, 2011-2012
• Visiting Professor of Marketing, University of Chicago, Fall 2011, 2011-2011
• Associate Professor of Marketing, University of Chicago, 2007-2011
• Assistant Professor of Marketing, University of Chicago, 2003-2007

• Conference Co-chair, NASMEI
• Executive MBA Program Outstanding Teaching Award (Cohort 118), Northwestern University Kellogg School of Management
• OpEd Project Public Voices Fellow, Northwestern University, 2015-16
• Conference Co-chair, Association for Consumer Research Annual Conference

• Co-Editor, Marketing Letters, 2021
• Co-Editor, Special Issue of the Journal of Consumer Psychology, 2018-2021
• Co-Editor, Journal of Association for Consumer Research (Special Issue), 2018-2020
• Editorial Review Board Member, Journal of Consumer Psychology, 2015
• Associate Editor, Journal of Consumer Research, 2014-2018
• Associate Editor, Journal of Consumer Psychology, 2012-2015
• Editorial Review Board Member, Frontiers in Emotion Science, 2012
• Editorial Board, Journal of Marketing Research, 2006-2018

Discover how to create effective, strategy-driven marketing campaigns that move customers and consumers in today’s ever evolving digital landscape. Utilizing tools such as insight, positioning and creative brief work, along with new tactical approaches across the communication spectrum, you’ll learn to ask the right questions, and explore frameworks and examples applicable to developing both B2C and B2B marketing communications plans.