Customers are more empowered than ever before, due to a global marketplace, social networks and the rise of mobile. As a result, the pace of business is changing how businesses are led, develop strategy and build their customer focus. Ultimately, it is those who rise to the challenge and create a robust customer-centric strategy that succeed.
In this program, Kellogg’s world-class faculty and practitioners will show you the approaches to leading with less formal authority, managing ecosystems, developing innovations, gaining a deeper understanding of customer strategy, achieving growth through greater focus, building meaningful brands and creating extraordinary total customer experiences.
This program will be offered in a live virtual format for fall 2020. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. In this highly interactive format, you will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.
Learn more about The Customer-Focused Organization with this half-hour long information session.
Customer-Focused Culture and Leadership
Growth through Customer-Focus
Building Brands with Meaning
Delivering Value to Customers
Gregory Carpenter - Academic Director; James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets & Customers Initiative
Julie Hennessy - Clinical Professor of Marketing; Associate Chair of the Marketing Department
Sanjay Khosla - Senior Fellow and Adjunct Professor of Marketing
Eric Leininger - Clinical Professor of Executive Education
Thomas O'Toole - Clinical Professor of Marketing; Executive Director, Program for Data Analytics at Kellogg
Joel K. Shapiro - Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg
Jim Stengel - Senior Fellow and Adjunct Professor with the Kellogg Markets & Customers Initiative
“Information, inspiration, the latest management trends, and the tried and tested--that's why I come to the Kellogg Executive Program, and that's what I get every time.”
Marcom Manager, Radiometer
“Very practical and relevant, and a necessary tool for the 21st century marketing manager seeking an exceptional customer-focused experience.”
Regional Manager, Business Banking (North Region), Fidelity Bank PLC
Gregory Carpenter / Academic Director
Please contact us to schedule an advising session
October 25-28, 2021
Start: October 25 at 1:00 PM
End: October 28 at 11:45 AM
Fee includes lodging and most meals