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A distinctive cross-disciplinary approach puts the Kellogg advantage to work for you.
Learn moreGrowth & Innovation
Delivering Business Growth
An actionable framework
Contrary to the traditional view that more activity — launching new products, entering new markets, acquiring other companies and such — leads to more revenues and profit, the experts who developed and lead this program have shown that growth comes from doing less and being more focused.
Grounded in the principle that the growth agenda is 10 percent strategy and 90 percent execution, they offer an actionable, execution-focused blueprint for unlocking sustainable, profitable organic growth on a global scale, one that has resulted in sustained double-digit growth in revenues and margins for major global brands. With its emphasis on execution, you’ll leave this program with a tailored, actionable agenda for driving growth at your company.
VIDEO: Learn to drive true growth in your organization
Who Should Attend
- Senior executives responsible for growth of a business unit, geography, or the effectiveness of a function.
- Senior managers charged with jumpstarting and leading growth in emerging markets
- Business unit heads, country leads or functional leaders
- C-level executives, division presidents and vice presidents
- Senior R&D executives at large multinational companies
Key Benefits
- Create a customer-centric, organic growth culture
- Execute top line growth strategies
- Structure an organization for top-line growth
- Leverage current strengths to unlock top-line growth
- Create a clear vision and strategy for focusing growth efforts
- Deploy resources boldly against priorities
- Unleash the creative potential of your people as growth champions
- Create a culture of experimentation and strategic agility
Program Content
Context and Discovery
- Growth opportunities and challenges
- Innovating across the business
- Finding growth opportunities through customer and market insights
Strategy
- Focusing where you can win
- Choosing strategy lenses (workshop)
- Rallying cry: communicating strategy across the company
People
- Unleash the potential of people by giving blank checks
- Creating a business proposal for a blank check (workshop)
- Report backs on blank check proposals (workshop)
Organization, Execution, and Metrics
- Creating an opportunity-focused organization
- Organizing globally (case studies and best practices)
- Clarifying roles and delegating responsibilities
- Building collaborative networks for execution
- Execution: thinking big, starting small, testing and learning, fixing and scaling fast
- Metrics: measuring progress and communicating success through storytelling
- Building global brands with soul
- Organizing and executing strategy plans (workshop)
Faculty
Sanjay Khosla - Academic Director; Senior Fellow and Adjunct Professor of Marketing
Mohanbir Sawhney - Academic Director; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
CPE Credits
This program is registered with the National Association of State Boards of Accountancy and is recommended for 29.0 CPE credits.
Continuing Professional Education Information
The Kellogg School of Management, Northwestern University is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of Continuing Professional Education (CPE) Sponsors. State boards of accountancy have final authority on acceptance of individual courses for CPE credit. Website: www.nasba.org
All Kellogg programs that qualify for CPE credits do not have pre-requisites. Advanced readings and case preparation is required. A packet of course materials is emailed to all participants before the program begins.
All Kellogg programs are group-live. Program level: Advanced.
What Participants Say
“The course content is rich and highly actionable. The presentation of the content by Sanjay Khosla and Mohan Sawhney was highly stimulating, interactive, and inspired. The opportunities that were offered for classroom and non-classroom interaction among participants led to a shared sense of purpose and what I expect will be enduring connections and friendships. This course was outstanding in every way and I would enthusiastically endorse it.”
President and CEO, Americas T Hasegawa USA
“The content of the program is valuable for its immediate and practical use in real life business issues- from start ups to public companies in any industry.”
Chief Administration Officer, Semex
“This has been by far the best executive course I have ever attended. Right balance between academics and real world experience. Great faculty, great keynote speakers, and a lot of joy and social interaction.”
Vice President, Latin America, Carl Zeiss
Personal Consultation
Please email or call us if you would like a personal consultation
2018 Sessions
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October 21-24, 2018 Start: October 21 at 1:00 PM End: October 24 at 12:00 PM Evanston Campus |
$7,700 Fee includes lodging and most meals |
2019 Sessions
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March 10-13, 2019 Start: March 10 at 1:00 PM End: March 13 at 12:00 PM Evanston Campus |
$7,900 Fee includes lodging and most meals |
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September 22-25, 2019 Start: September 22 at 1:00 PM End: September 25 at 12:00 PM Evanston Campus |
$7,900 Fee includes lodging and most meals |
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