• Marketing Leaders and Executives: Senior marketing professionals responsible for driving growth in their organizations.
• General Managers and Revenue Leaders: Executives focused on expanding market reach and driving growth.
• Product Managers and Entrepreneurs: Professionals involved in developing and marketing products and services who seek to scale their brand.
• Sales and Business Professionals: Individuals looking to enhance their strategic marketing capabilities and contribute to their company’s growth engine.
• Emerging Leaders: High-potential staff who wish to become a growth catalyst in their organization.

• Engage in Experiential Learning: Participate in hands-on exercises that unite faculty and participants, bringing growth concepts to life and ensuring practical application.
• Adopt a Growth-Oriented Mindset: Learn to foster a proactive approach to assessing business challenges and converting them into opportunities.
• Master Strategic Frameworks: Learn to ask the right questions within your organization and apply proven methods to drive brand growth.
• Discover Contemporary Practices that Leverage Foundational Marketing Strategies: Connect innovative digital and AI-driven techniques with timeless strategic principles.
• Change How You Approach Growth Conversations: Effectively align your team’s activities and outcomes with strategic goals for success.
• Identify Key Growth Opportunities: Learn how to choose the best target segments for your products and services for maximum growth impact.

Derek D. Rucker - Academic Director; Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing

Kevin McTigue - Academic Director; Clinical Associate Professor of Marketing

"The faculty team provided theory and practical insights on sales strategy including value creation, sales structure and channel definition and management. This information provided valuable intel, tools and considerations as we evolve our sales strategy and coinciding sales structure to meet our customers needs."
Chief Customer Officer, G.E.T. Enterprises, LLC

"This [program] immersed me in compelling cases that were enhanced by the professors' extensive sales experience and knowledge of key trends. By the end of day one I knew what I needed to do - and by the end of the program I knew exactly how."
Managing Director, Marin's Mexico

"Sales is a complex discipline. The course breaks down the complex into manageable and actionable pieces. I left the course with clarity on the difference between strategic planning vs. strategic thinking, the critical importance of key value propositions and how to bring it all together via an implementation framework."
Senior Vice President, Global Sales Organization, Fairmont Hotels & Resorts

"No matter how successful a brand is, businesses are always tasked to grow. This executive Growth Marketing course challenged my perspective on our current marketing strategies and delivered clear, winning processes to support our long-term business goals. The experience didn't just grow me as an individual, it sharpened my capability a leader. I'm already looking forward to my next Executive Education course at Kellogg."
VP of Marketing, STEMCO Products

"It's a wonderful training—comprehensive in scope, rich with practical cases and insightful in addressing key operation challenges and blind spots. Truly invaluable. Thank you especially for the warmth and care in organizing this; it made all the difference."
Revenue Management Supervisor, ExxonMobil Corporation

"I am so grateful for this course. The cases and conversation made growth feel both strategic and intuitive—such a great learning experience. Great teachers and great networking."
Head of Corporate Governance and ESG, Industrias Tajín

"Thank you very much for sharing your knowledge with us—I truly learned a ton this week.”
CEO and Owner, Blue Frog Branding