An entrepreneurial leap to make consumer goods data better
By Lou Carlozo
While thousands of miles separate Chicago from Buenos Aires, recent Kellogg graduate Nicolás “Nico” Casaux ’24 MBA has made the entrepreneurial leap look like a graceful short step. His passion for retail/sales data has evolved into a business that promises to change how companies break down financial data silos for good.
Bianca, the company Casaux launched with a former classmate and third partner in January 2025, has a self-styled mission to handle the integration of business data across a host of platforms. The diversity is nothing less than stunning, as Bianca integrates with Salesforce, Excel, Oracle, SAP and pretty much "whatever you have,”according to the company website.
“But the integrations are just the plumbing. The product is what happens next: Bianca's algorithms flag which retail accounts need attention, when, and what to do about it — turning a data problem into a store-by-store action plan.”
The business retention engine demonstrated on Bianca's landing page — built for the consumer goods industry — reflects a pain point Casaux experienced early in his career.
“I was leading the business in Asia and Africa for a really big Coca-Cola startup called Wabi and I was super happy,” he recalls. “But the data was scattered. There was a data fragmentation problem and I could never find a tool that would summarize everything into a platform that would let me effectively see all the data points, explore key insights and then turn to action. So that's what we set out to do with Bianca.”
Changing the business world for the better
The career move was a big adjustment mentally. The joy Casaux felt in his former day job — as well as the financial security — still could not match the enticement of starting something new based on his on-the-job experience. It harkened to the imperative all Kellogg students receive to use their education to change the business world for the better.
Still, Casaux felt the pull of uncertainty, which is when he turned to his father for guidance. After nearly half an hour of worst-case scenarios and pouring his heart out, Casuax heard his father say: “The worst thing that can happen, the worst scenario, is that you don't go for it.”
For Casaux, the journey to launch Bianca wouldn’t have been possible without the support and education he received at Kellogg. “Kellogg was my dream school,” says Casaux, who was also part of the prestigious F.C. Austin Scholarship program, which dates to 1929.
As for the lessons he learned at Kellogg? “In hindsight, every single course I took at Kellogg and every single connection I made felt like it was geared toward how I could start Bianca.”
One of those connections, it turned out, would be a Kellogg classmate who found the Bianca proposition so alluring that he decided to pause his studies to see how far he could help Casaux take his dream.
“At the time I was working for Accenture as a data scientist and I was seeing the exact same thing,” says Ramiro Godfrid, also based in Buenos Aires. “He’d seen it on the client side; I knew it on the backend side and consulting area. So, I said, ‘Let’s build something together.’ ”
Godfrid was understandably apprehensive about pausing his Kellogg journey but says he received nothing but support in making the decision to risk everything to join an unproven business. In fact, one professor, Rick Desai, became a supporter in more ways than one.
“When I called Professor Desai he immediately asked me about the startup and how I was doing. He also works in VC and not only ended up becoming an investor but also brought us one of our first clients.”
While Godfrid stresses that he wants to resume his studies soon, success may not give him the chance. Bianca raised enough money in a recent round that it’s put him and Casaux in the temporary position of pausing fundraising efforts.
Wearing many hats as the company expands
What's perhaps even more exciting is that the Bianca is already off and running with world-class clients. Those include Coca-Cola FEMSA, the largest Coke bottler in the world, and five U.S. companies. “Our ambition for 2027 would be to get to at least 50 to 100 customers in the U.S. and start getting into the $5 million to 10 million range in yearly sales.”
In the meantime, Casaux knows he'll have to wear many hats as the company expands and the core team — which started with Casaux, Godfrid and Nicolás de León —falls into place. To that end, Casaux feels his Kellogg experience has put him in a position to succeed beyond anything he could’ve envisioned 18 months ago.
At the end of the day, when you’re launching a startup, you often need to do every single function in a company in a near perfect way, Casaux says. “You need to be good at marketing, you need to be good at sales, you need to keep track of legal and admin tasks. At Kellogg, I was able to meet people that were at the very top of their professions — and every single exchange was formative for me in order to understand what I would need to prepare myself for launching Bianca.”
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