Design thinking: 'It’s about creating change'

Following through on his resolution to “speak from the heart,” IDEO Chief Creative Officer Paul Bennett delivered an impassioned speech on design thinking and its practical applications in both the business and real worlds to a captivated audience at Kellogg.

Titled “Love, Beauty, Religion, Death & Space – Design’s Next Frontiers,” Bennett’s personal, sometimes emotional speech outlined his origins as a designer and go-to innovator and his philosophy behind creating “objects that mean something to people.”

“In the world of incredibly high disposable everything, how do we actually start to create things that matter? Things that mean something to people?” asked Bennett, an executive for the global design firm since joining in 2001.

Watch highlights from Bennett’s talk on design thinking:


Bennett on creating things that change lives

Bennett on diabetes and why beauty matters in design  

Bennett on religion and designing with optimism

Bennett on design opportunities in death 

Bennett on the limitlessness of design

Related reading:

• Q&A with Professor David Schonthal '09 on Design Thinking
• MMM Co-Director Greg Holderfield on The Power of Design Thinking
• 10 Tips on How to Become a Design Thinker
• Rohan Rajiv '16: 'What I Learned from IDEO's Paul Bennett'
• MMM students on 'Love, beauty, religion, death and space'