Quantitative Marketing and Structural Econometrics Workshop

Consumer finance and new technologies: research and practice

Graduate students and faculty in marketing, economics, information systems, operations, and related fields are invited to apply to participate in the Quantitative Marketing and Structural Econometrics Workshop, held at the Kellogg School of Management in Evanston, IL campus from July 15-17, 2019. Hosted by Kellogg and Olin Business School at Washington University in St. Louis, the workshop seeks to provide PhD students with the opportunity to conduct empirical research through the rigorous application of structural econometric methods, with the following objectives:

  • Learn how to identity and frame empirical questions that lend themselves to structural analysis,
  • Become familiar with basic structural frameworks and estimation techniques, and
  • Discuss ideas and research with other students and faculty.
The program will include a mix of technical lectures and conceptual sessions, providing a solid theoretical foundation from which to map theory to practice, in concert with a more philosophical perspective on structural modeling.


Participants:
The workshop is primarily intended for Ph.D. students who have completed at least two Ph.D. courses on microeconomics and econometrics. We also encourage faculty members with an interest in structural modeling to attend the workshop, as we hope their presence will enhance the overall quality of the experience for all participants.

Fees:
Registration is free for PhD students and $250 for faculty. All attendees must cover their travel and hotel costs.

PhD Student Application Procedure:
To apply, please complete and submit the workshop application form. Applications are due by May 1, 2019 and we will notify applicants by May 21, 2019.

 You will need to provide the following:

  • CV
  • One-page statement describing your current research and how you hope to benefit from attending the workshop
  • One letter of recommendation from a faculty advisor certifying that you are in good standing as a graduate student.


July 15-17, 2019


Application Procedure:

To apply, please complete and submit the workshop application form.  Applications are due by May 1, 2019 and we will notify applicants by May 21, 2019.

Contact
If you have any questions, please contact:

Co-Organized by:

Consumer finance and new technologies: research and practice

Preliminary Agenda


Monday, July 15, 2019 / Kellogg Global Hub

Time Event
11:45 a.m. – 12:45 p.m. 
Lunch
12:45 p.m. – 1:15 p.m. 
Raphael Thomadsen
Associate Professor of Marketing
Washington University Olin Business School
Perspectives on Structural Empirical Research
1:15 p.m. – 2:30 p.m. 
Frank Wolak
Holbrook Working Professor of Commodity Price Studies
Stanford University
Putting the Economics Back into Econometrics
2:30 p.m. – 2:45 p.m. 
Break
2:45 p.m. – 4:15 p.m. 
Catherine Tucker
Sloan Distinguished Professor of Management
Professor of Marketing
MIT Sloan
Causal Effects and Identification
4:15 p.m. – 4:30 p.m. 
Break
4:30 p.m. – 6:00 p.m. 
Tat Chan
Professor of Marketing
Washington University Olin Business School
Demand Models I
6:00 p.m. – 7:00 p.m. 
Reception & Cocktails
7:00 p.m. 
Dinner

Tuesday, July 16, 2019 / Kellogg Global Hub

Time Event
8:30 a.m. – 9:00 a.m. 
Breakfast
9:00 a.m. – 10:30 a.m. 
Tat Chan
Professor of Marketing
Washington University Olin Business School
Demand Models II
10:30 a.m. – 10:45 a.m. 
Break
10:45 a.m. – 11:45 a.m. 
Michaela Draganska
Associate Professor - Marketing
Drexel University Lebow College of Business
Understanding the Data Generating Process
11:45 a.m. – 1:00 p.m. 
Lunch
1:00 p.m. – 2:30 p.m. 
Paul Ellickson
Professor of Economics and Marketing
University of Rochester Simon Business School
Single-Agent Dynamics I
2:30 p.m. – 3:00 p.m. 
Break
3:00 p.m. – 4:30 p.m. 
Paul Ellickson
Professor of Economics and Marketing
University of Rochester Simon Business School
Single-Agent Dynamics II
4:30 p.m. – 6:00 p.m. 
Free time
6:00 p.m. 
Dinner / Outside on the Terrace (weather-permitting)

Wednesday, July 17, 2019 / Allen Center

Time Event
8:00 a.m. – 8:30 a.m. 
Breakfast
8:30 a.m. – 9:30 a.m. 
Peter Rossi 
James A. Collins Chair in Management
Distinguished Professor of Marketing, Economics and Statistics
UCLA Anderson School of Management
Finding Exogenous Variation in Observational Data I
9:30 a.m. – 9:45 a.m. 
Break
9:45 a.m. – 10:45 a.m. 
Peter Rossi 
James A. Collins Chair in Management
Distinguished Professor of Marketing, Economics and Statistics
UCLA Anderson School of Management
Finding Exogenous Variation in Observational Data II
10:45 a.m. – 11:00 a.m. 
Break
11:00 a.m. - 12:00 p.m. 
Brett Gordon 
Associate Professor of Marketing
Northwestern University Kellogg School of Management
Machine Learning Methods in Marketing I
12:00 p.m. – 1:00 p.m. 
Lunch
1:00 p.m. – 2:30 p.m. 
Brett Gordon
Associate Professor of Marketing
Northwestern University Kellogg School of Management
Machine Learning Methods in Marketing II
2:30 p.m. – 2:45 p.m. 
Break
2:45 p.m. – 3:45 p.m. 
Panel Discussion with Junior Faculty – “What I Wish I Had Known as a 3rd/4th Year Ph.D. Student.”

Sarah Moshary
Assistant Professor of Marketing and Robert King Steel Faculty Fellow
University of Chicago Booth School of Business

Andrey Simonov
Assistant Professor of Marketing, Economics and Statistics
Columbia Business School

Anna Tuchman
Assistant Professor of Marketing
Northwestern University Kellogg School of Management
3:45 p.m. – 4:00 p.m. 
Concluding Remarks
mosaic bar

Logistics

Getting Here & Parking

Air
Major airlines fly into both O’Hare International Airport and Midway International Airport. O’Hare Airport is approximately 45 minutes from Kellogg and Midway Airport is approximately 60 minutes from Kellogg, but you may want to allow more time for traffic.

Taxi
Taxi service from both airports can be arranged in advance of your visit for a reduced fare. Pre-arranged rides start at approximately $35 from O’Hare and $50 from Midway. For up-to-date fare information, please contact a taxi service directly. 
Parking 
Upon arriving, park at North Campus Parking Garage (2311 North Campus Drive.)  After parking, proceed to the elevator nearest stairwell A or B (south side of the garage) to the first floor. Exit the garage and cross Campus Drive: take the sidewalk to the left (east) of the Searle Building. Continue south, following the signs to the Kellogg Global Hub on the east (left) side of the walkway (Map below). Before leaving the Global Hub, make sure to ask the front desk staff for a validated parking ticket to exit the garage

Where to Stay

Holiday Inn Chicago North-Evanston
A reservation block has been made at the Holiday Inn Chicago North-Evanston. Once you have registered for the conference, please click this link to reserve your hotel room or call 847.491.6400. Please identify yourself as part of the NU Quantitative Marketing and Econometrics Conference if booking by phone or use the code NUW if booking online. The cut off date for this block of rooms is Friday, June 14, 2019.

Hilton Orrington/Evanston
A reservation block has been made at the Hilton Orrington/Evanston. Once you have registered for the conference, please click this link to reserve your hotel room or call 847.866.8700. Please identify yourself as an attendee of the Quantitative Marketing & Statistical Econometrics Workshop room block when making their reservation via telephone or use code (QMS) in the box marked "Group/Convention Code." The cutoff date is on Wednesday, June 19, 2019.