Brett R. Gordon joined Kellogg in 2014 as an Associate Professor of Marketing. His research interests include pricing, advertising, promotions, retailing, innovation, and competitive strategy. Professor Gordon studies these topics by drawing on methods from empirical industrial organization, econometrics, and statistics. His articles have appeared in scholarly journals such as American Economic Review, Journal of Political Economy, Marketing Science, Journal of Marketing Research, and Quantitative Marketing and Economics. His paper on replacement cycles in the PC processor market received the John D.C. Little Award in 2009 for the best paper appearing in Management Science or Marketing Science. Another paper published in 2013 on advertising effects in presidential elections was also nominated for this award.

Professor Gordon is actively involved in the academic field. He serves as an Associate Editor for Quantitative Marketing and Economics and as an Editorial Board member for Marketing Science and the International Journal of Research in Marketing. He is a co-founder of the Quantitative Marketing and Structural Econometrics Workshop, which helps educate graduate students on state-of-the-art empirical techniques.

Previously, he was the Class of 1967 Associate Professor of Business at Columbia Business School, which he joined in 2007. He earned both his Ph.D. in Economics and Masters in Information Systems from Carnegie Mellon University. At Kellogg he teaches the MBA course on Retail Analytics and a Ph.D. course on Structural Models for Quantitative Marketing.

Quantitative Marketing, Empirical Industrial Organization, Pricing, Advertising, Innovation, Online Marketing, Dynamic Oligopoly, Retail.

• Ph.D, 2007, Economics, Carnegie Mellon University
• M.S., 2004, Economics, Carnegie Mellon University
• Masters, 2002, Information Systems Management, Carnegie Mellon University
• B.S. (Honors), 2002, Information Systems and Economics, Carnegie Mellon University

• Visiting Scholar, Marketing, Graduate School of Business, Stanford University, 2017-2018
• Associate Professor (with tenure), Marketing, Kellogg School of Management, Northwestern University, 2014-present
• Visiting Associate Professor, Marketing, Booth School of Business, University of Chicago, 2013-2013
• Visiting Scholar, Graduate School of Business, Stanford University, 2012-2012
• Class of 1967 Associate Professor, Business, Columbia Business School, Columbia University, 2011-2014
• Associate Professor, Business, Columbia Business School, Columbia University, 2011-2011
• Assistant Professor, Business, Columbia Business School, Columbia University, 2007-2011

• Scholar, Marketing Science Institute (MSI), 2018
• INFORMS Long-Term Impact Award (Finalist), INFORMS Society for Marketing Science, 2017
• Honorable Mention, Dick Wittink Prize, Quantitative Marketing and Economics journal
• Doctoral Consortium Presenter, INFORMS Society for Marketing Science
• Doctoral Consortium Presenter, INFORMS Society for Marketing Science
• Doctoral Consortium Presenter, INFORMS Society for Marketing Science
• Finalist, John D.C. Little Best Paper Award, INFORMS Society for Marketing Science
• Distinguished Service Award, Management Science, 2013
• Doctoral Consortium Presenter, INFORMS Society for Marketing Science
• Young Scholar, Marketing Science Institute, 2013
• Meritorious Service Award, Management Science, 2010
• Finalist, Frank M. Bass Dissertation Paper Award, INFORMS Society for Marketing Science, 2009
• John D.C. Little Award for Best Paper, INFORMS Society for Marketing Science, 2009
• Dissertation Award, Center for Analytical Research in Technology (CART), 2006
• Dissertation Competition Award, MSI Alden G. Clayton, 2006
• Best Ph.D. Student Teacher Award, Carnegie Mellon University, 2004
• Graduate Student Research Grant, Carnegie Mellon University, 2004
• William Larimer Mellon Fellowship, Carnegie Mellon University, 2002-2005

• Editorial Board, Journal of Marketing Research, 2016
• Associate Editor, Quantitative Marketing and Economics, 2014-Present
• Editorial Board, Marketing Science, 2014-Present
• Editorial Board, International Journal of Research in Marketing, 2012-Present

Retail Analytics

Explore the power of an integrated marketing communications strategy from fundamental planning to tactical execution utilizing the most current thinking about media channels, customer engagement and measurement. The frameworks and examples provided are applicable to developing both B2C and B2B marketing communications strategies.