Brett R. Gordon joined Kellogg in 2014 as an Associate Professor of Marketing. His research interests include pricing, advertising, promotions, retailing, innovation, and competitive strategy. Professor Gordon studies these topics by drawing on methods from empirical industrial organization, econometrics, and statistics. His articles have appeared in scholarly journals such as American Economic Review, Journal of Political Economy, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Marketing. Four of my papers have received special academic recognition. I twice won the John D. C. Little Award for best paper and was a Finalist for a third article. Among the two papers that won the Little Award, one paper won the Robert D. Buzzell Best Paper Award from the Marketing Science Institute for its contributions to marketing practice, and the other paper was twice a Finalist for the Long-Term Impact Award. A fourth paper was a Runner-Up for the Dick Wittink Prize for best paper. Professor Gordon is actively involved in the academic field. He serves on the Editorial Boards of Marketing Science, Journal of Marketing Research, and Quantitative Marketing and Economics, and is a Guest Associate Editor at Management Science. He is a co-founder of the Quantitative Marketing and Structural Econometrics Workshop, which helps educate graduate students on state-of-the-art empirical techniques.
At Kellogg, he teaches the MBA course on Retail Analytics and Pricing and a Ph.D. course on Structural Models for Quantitative Marketing.
Previously, he was the Class of 1967 Associate Professor of Business at Columbia Business School, which he joined in 2007. He earned both his Ph.D. in Economics and Masters in Information Systems from Carnegie Mellon University.
Quantitative Marketing, Empirical Industrial Organization, Causal Inference, Pricing, Advertising, Innovation, Digital Marketing, Retailing.
Retail Analytics and Pricing
Discover how to create effective, strategy-driven marketing campaigns that move customers and consumers in today’s ever evolving digital landscape. Utilizing tools such as insight, positioning and creative brief work, along with new tactical approaches across the communication spectrum, you’ll learn to ask the right questions, and explore frameworks and examples applicable to developing both B2C and B2B marketing communications plans.