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Marketing

Charles H. Kellstadt Chair in Marketing

Professor of Marketing

Portrait of Brett Gordon, Faculty at the Kellogg School of Management

Brett R. Gordon is the Charles H. Kellstadt Professor of Marketing at Northwestern University's Kellogg School of Management. His research focuses on pricing, advertising, promotions, retailing and experimentation, using methods from causal inference, machine learning, and empirical industrial organization. He partners with companies to measure and enhance marketing effectiveness. His recent work examines digital advertising measurement methods while developing new evaluation approaches.

His work has appeared in leading journals including the American Economic Review, Journal of Political Economy, Marketing Science, Management Science, and the Journal of Marketing Research. He is a three-time winner of the John D. C. Little Award for best marketing paper from ISMS, received the Robert D. Buzzell Best Paper Award from the Marketing Science Institute, and was recognized as a Runner-Up for the Dick Wittink Prize at Quantitative Marketing and Economics.

Gordon currently serves as Co-Editor at the Journal of Marketing Research and previously was an Associate Editor at Management Science and Quantitative Marketing and Economics. He co-founded the "How I Wrote This" podcast, which interviews marketing scholars about their research process. Before joining Kellogg, he was the Class of 1967 Associate Professor of Marketing at Columbia Business School. He previously held visiting positions at the University of Chicago's Booth School of Business and Stanford GSB.

About Brett
Research interests
  • Pricing
  • advertising
  • digital marketing
  • promotions
  • innovation
  • new products
  • technology marekts
  • marketing analytics
  • causal inference
  • empirical industrial organization
  • and machine learning.
Teaching interests
  • Retail Analytics and Pricing

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