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Research Details

Enterprise Rent-A-Car in the US

Abstract

Little more than a year had passed since Chrissy Taylor, granddaughter of the company's founder and daughter of its longest-serving CEO, had been promoted, in December 2019, to CEO of Enterprise Holdings, the parent company of Enterprise Rent-A-Car.

Taylor had spent her entire working career in the family-owned business, but like all Enterprise employees, she started as a management trainee at a branch office. "Just like everybody else in our upper management, I started behind a rental counter," Taylor said in an interview at the time of her promotion. "I worked my way up in various roles, learning the job by doing it: washing cars, picking up customers."

She was determined to continue the legacy of her family's company, which her father famously described as being committed to three things: "listening to and satisfying our customers, creating opportunities for our employees, and achieving long-term, sustainable growth."

Type

Case

Author(s)

Meghan Busse, Jeroen Swinkels, Greg Merkley

Date Published

10/08/2021

Discipline

Strategy

Citations

Busse, Meghan, Jeroen Swinkels, and Greg Merkley. Enterprise Rent-A-Car in the US. Case 5-321-513.

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