The Course of Motivation, Journal of Consumer Psychology
This article explores the course of motivation in pursuing various goals. We distinguish between two dimensions of motivation: the motivation to attain a focal goal (outcome-focused dimension) and the motivation to “do things right” in the process of reaching that goal (means-focused dimension). We identify the conditions under which the motivation to reach a focal goal increases versus decreases over the course of goal pursuit. We then propose that the motivation to “do things right” follows a u-shaped pattern, such that it is higher at the beginning and end of goal pursuit than in the middle.
Rima Toure-Tillery, Ayelet Fishbach
Toure-Tillery, Rima, and Ayelet Fishbach. 2011. The Course of Motivation. Journal of Consumer Psychology. 21(4): 414-423.