Take Action

Home | Faculty & Research Overview | Research

Research Details

The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality, Journal of Experimental Psychology: General


Drawing on the embodied simulation account of emotional information processing, we argue that the physical experience of weight is associated with the emotional experience of guilt and thus that weight intensifies the experience of guilt. Across 4 studies, we found that participants who wore a heavy backpack experienced higher levels of guilt compared to those who wore a light backpack. Additionally, wearing a heavy backpack affected participants’ behavior. Specifically, it led them to be more likely to choose healthy snacks over guilt-inducing ones and boring tasks over fun ones. It also led participants to cheat less. Importantly, self-reported guilt mediated the effect of wearing a heavy backpack on these behaviors. Our studies also examined the mechanism behind these effects and demonstrated that participants processed guilty stimuli more fluently when experiencing physical weight.




Maryam Kouchaki, Francesca Gino, Ata Jami

Date Published



Kouchaki, Maryam, Francesca Gino, and Ata Jami. 2014. The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality. Journal of Experimental Psychology: General. 143(1): 414-24.


Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more


Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.


Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action