Ata Jami's research focuses on consumers judgement and decision-making specifically examining how contextual cues of consumption settings and consumers' sensory system affect their perceptions, judgments, and behaviors. His research addresses these domains in various contexts, using both laboratory and field data. His work has been published in leading journals, including Journal of Consumer Research, Journal of Marketing Research, Management Science, Journal of Experimental Psychology: General, Journal of Behavioral Decision Making, and Journal of the Association for Consumer Research. Prof. Jami holds a PhD from the University of Utah. He has taught Marketing Research, Consumer Behavior, Services Marketing, and Negotiations Fundamentals courses.

• PhD, 2012, Marketing, University of Utah
• MBA, 2006, University of Malaya
• BS, 2003, Industrial Engineering, Sharif University of Technology

• Research Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 2018-present
• Visiting Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 2017-2018

• Excellence in Research Award, University of Central Florida, 2016-2017

Negotiations Fundamentals (MORSM-472-5)
This course is designed to provide the fundamentals of negotiation strategy and to improve students' skills in all phases of negotiation. The course provides an understanding of prescriptive and descriptive negotiation theory as it applies to two party negotiations, team negotiations, resolution of disputes, agents and ethics, and management of integrative and distributive aspects of the negotiation process. The course is based on a series of simulated negotiations in a variety of contexts. Attendance at every class meeting is mandatory.

Negotiations Fundamentals (MORS-472-5)
This course is designed to provide the fundamentals of negotiation strategy and to improve students' skills in all phases of negotiation. The course provides an understanding of prescriptive and descriptive negotiation theory as it applies to two party negotiations, team negotiations, resolution of disputes, agents and ethics, and management of the negotiation process. The course is based on a series of simulated negotiations in a variety of contexts. Attendance at every class meeting is mandatory.

Services Marketing and Management (MKTG-459-5)
Services dominate the U.S. and the world's economy. In the U.S. approximately 81% of the labor force and 80% of the GDP are accounted for by services. In fact, services provide most of the new jobs in many developing and highly developed economies. More importantly, services increasingly drive the competitive advantage of many successful companies in all industry sectors around the globe. This course focuses on unique and fundamental challenges of managing service brands and delivering quality service (as well as memorable experiences) to consumers across industry sectors. You will gain critical skills and knowledge to manage service brands (e.g., banking, entertainment, hospitality and healthcare, professional services) and implement service strategies to companies that depend on services for competitive advantage (e.g., manufacturing business, automotive, retail). This course will further incorporate service design thinking and experience management framework to give you a holistic insight into the service management approach.