Research Details

Abstract

Automobile manufacturers frequently use promotions involving cash incentives. While payments are nominally directed to either customers or dealers, the ultimate beneficiary of the promotion depends on the outcome of price negotiation. We use program evaluation methods to compare the incidence of these two types of promotions. Customers obtain 70 to 90 percent of a customer rebate, but only 30 to 40 percent of a dealer discount promotion, a $500 difference for a typical promotion. Our leading hypothesis is that pass-through rates differ because of information asymmetries: customer rebates are well-publicized to customers, while dealer discount promotions are not.

Type

Article

Author(s)

Meghan Busse, Jorge Silva-Risso, Florian Zettelmeyer

Date Published

2006

Citations

Busse, Meghan, Jorge Silva-Risso, and Florian Zettelmeyer. 2006. $1000 Cash Back: The Pass-Through of Auto Manufacturer Promotions. American Economic Review.(4): 1253-1270.