Journal Article

Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communication

Journal of Consumer Marketing
Author(s)

Linying Fan

Yuwei Jiang

Derek D. Rucker

Date Published: 2023
Citations: Fan, Linying, Yuwei Jiang, Derek D. Rucker. 2023. Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communication. Journal of Consumer Marketing.
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