Journal Article
Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communication
Journal of Consumer Marketing
Author(s)
Date Published:
2023
Citations:
Fan, Linying, Yuwei Jiang, Derek D. Rucker. 2023. Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communication. Journal of Consumer Marketing.