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Journal Article
On Braggarts and Gossips: A Self Enhancement Account of Word-of-Mouth Generation and Transmission
Journal of Marketing Research
Author(s)
Date Published:
2012
Citations:
D, Matteo, Andrea Bonezzi, Alessandro Peluso, Derek D. Rucker, Michele Costabile. 2012. On Braggarts and Gossips: A Self Enhancement Account of Word-of-Mouth Generation and Transmission. Journal of Marketing Research. (4)551-563.