Journal Article

On Braggarts and Gossips: A Self Enhancement Account of Word-of-Mouth Generation and Transmission

Journal of Marketing Research
Author(s)

Matteo D

Andrea Bonezzi

Alessandro Peluso

Derek D. Rucker

Michele Costabile

Date Published: 2012
Citations: D, Matteo, Andrea Bonezzi, Alessandro Peluso, Derek D. Rucker, Michele Costabile. 2012. On Braggarts and Gossips: A Self Enhancement Account of Word-of-Mouth Generation and Transmission. Journal of Marketing Research. (4)551-563.