Kellogg Sales Institute
Craig Wortmann is the Founder and Academic Director of the Kellogg Sales Institute (KSI). The Institute defines sales as “helping people make progress in their lives” and thus everything we do is in the service of helping people become both magnetic and unstoppable in their pursuit of progress…for themselves and for everyone they come across.
Craig is a Clinical Professor of Marketing and his teaching covers a wide range of topics based on his experiences as a professional salesperson, CEO, founder, entrepreneur and investor. In all of his teaching - from massive online courses to MBA and Executive MBA classrooms - Craig attempts to create immersive experiences that help people develop into magnetic leaders who drive predictably consistent high growth, for themselves and their organizations. Craig joined the Kellogg faculty in 2017 after almost a decade teaching at Chicago Booth.
Craig's teaching topics include:
Craig Wortmann is a three-time entrepreneur and CEO, beginning with his first software company in 2000. After selling that firm in 2008, Craig conducted a successful turnaround of a struggling digital marketing agency, selling it to a larger French company only 11 months after joining as its CEO.
Sales Engine, Inc.
In 2009, Craig founded his current company, Sales Engine, Inc. on the core belief that sales is the engine of any business. Now in our 13th year, Craig and his team consult to the world’s largest and most successful companies, as well as some of the world’s fastest-growing entrepreneurial companies. His work centers around his teaching, tool-building and coaching.
Craig currently serves as an Operating Partner at Pritzker Group Venture Capital. As Operating Partner, Craig helps the portfolio CEOs and CROs build and tune their sales engines to maximize growth.
Craig is also an active angel investor, solely focused on companies that help people develop healthy habits and empower people to be their best. His portfolio currently includes sleep and food companies, as well as those creating the next generation of female leaders.
Craig is the author of What’s Your Story? a book that helps people tell the right story at the right time for the right reasons. In his book, Craig developed a tool called the Story Matrix℠, designed to help people capture, distill and tell their stories.
Craig teaches four MBA and Executive MBA courses that he designed and built both at Chicago Booth and Kellogg, all of which are among the most in-demand courses at each school, requiring additional faculty to be brought in to teach them. He has also designed and built two massive online courses that continue to reach tens of thousands of students all over the world. Craig’s courses include:
In addition to his teaching, Craig has created more than 100 Sales Tools, ranging from editable PDFs to worksheets, templates, and hundreds of videos. Just as a master carpenter or artist has a customized set of tools, we believe that every salesperson, leader and entrepreneur must be equipped with the tools they need to perform in any situation.
From our “Story Matrix” that helps people tell the right story at the right time for the right reasons, to the simplest of tools like a well-designed voicemail, Craig and his team are tool-builders. Just a few of the tools in this large Sales Toolkit include:
Awards & Recognition
Craig is an award-winning course designer and professor, having won multiple teaching awards at two of the top 10 business schools in the world; Chicago Booth and now Kellogg.
Updated September 2022
Wortmann, Craig. "What's your Story?" : using stories to ignite performance and be more successful. Kaplan, 2006. Print.
Put your sales force on the fast track to high-impact performance. Explore market-proven sales force management principles and how to apply them in practice through invigorating classroom discussion, peer interaction and world-class coaching from seasoned sales and marketing experts.