Selling is the process of helping people make progress in their lives

The Kellogg Sales Institute was founded in 2017 with the mission to extend the Kellogg School of Management’s established world-class business education reputation into the study of selling, and to develop the best sales leaders and talent anywhere in the world. Our goal is to elevate the profession of sales.

We create and teach classes and programs which activate high-impact sales habits through immersive, bespoke experiences. The purpose of these programs is to develop magnetic salespeople who are able to drive predictably high growth for their organizations. We help people develop the skill and disciplines to speak their preferred future into existence.

We are excited to see what we can do for your organization’s sales culture and revenue growth.

Work With Us

What does sales success look like to you and how can we help you get there?

Conversations with the Kellogg Sales Institute

In 2021, we launch our complimentary webinar series Conversations with the Kellogg Sales Institute. Featuring KSI founder and Academic Director Craig Wortmann and KSI faculty Andrew Sykes, it focused on teaching what it takes to show up, stand out and break-through in every conversation you have.

Back by popular demand, Conversations with the KSI returns in 2023 with an expanded faculty and will feature alumni voices! You can expect the same high-energy, interactive live-virtual sessions that will focus on the knowledge, skill and discipline required to set yourself apart and create tremendous value in your career and beyond.

Watch some of our previous webinars below and follow our LinkedIn to stay informed about upcoming webinars and more ways to engage with the KSI!


Influential Presence


Getting Up To Speed…FAST!


The Responsible Promise Habit


Getting Good at Getting great (Deliberate Practice)


Present Yourself


Conversation Mastery


Asking the Right Questions


The Power of Story

What We Do

What Participants Say

David Baker Ignited His Company’s Growth With the Kellogg Mastering Sales Program (Emeritus blog post)

David Baker, CleanMark
Mastering Sales: A Toolkit for Success Student

"Now the hard work begins. It is up to me to practice and implement these jewels of knowledge, skills and disciplines into my personal and professional life. I know now that I am just at the real beginning of this journey and with the Quarterly Goal Setting Tool, I can monitor and put into tangible skills what I have been shown these last 11 weeks. Thank you all for an incredible learning opportunity."

Michelle King, Maritomo Yacht Sales
Mastering Sales: A Toolkit for Success Student

"As a Kellogg alum (MBA 1990), I had high expectations for Mastering Sales, and I am happy to say that Kellogg Sales Institute surpassed them all. As the Founder and CEO of a small pet-care start-up — Kinn, Inc. — I am the de-facto company's head of sales and face of the company. The lessons learned have been invaluable as we pivot our company to be more relevant to our industry during COVID-19 and come out stronger on the other side."

Alex McKinnon, Kinn, Inc.
Mastering Sales: A Toolkit for Success Student

"[Professor Sykes], I recently attended your training session, "Engage Your Customer" at Google. I wanted to reach out to say thank you; that training was one of the best I have attended in a long time. I was able to sit with one of my direct teammates and we have been practicing the 2x2 feedback model that you taught us. Again, I just wanted to say thank you for making an impact on me and helping me be a better seller. I will continue to revisit your material and work on these skills.”

Kaelin Melbourne, Google Seller
Google Custom Sales Program Attendee

Meet the Team

Craig Wortmann

Craig Wortmann

Founder and Academic Director

Andrew Sykes

Andrew Sykes

Adjunct professor of Entrepreneurship

Julia DeNardo

Julia DeNardo

Program Manager

Tiana S. Clark

Tiana S. Clark

Adjunct Professor of Executive Education

Julian Sheinbaum

Julian Sheinbaum

Alumni Advisor

Anne Chow

Senior Fellow & Adjunct Professor of Executive Education

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208