Sonali Lamba is the Executive Director at MySOC, a nonprofit taking inventory of how much soil carbon exists in the US agriculture system -- incentivizing farmers to adopt climate-friendly practices that reduce greenhouse gas emissions and expanding the carbon credits market. Sonali is focused on building the organization, scaling operations and overseeing MySOC's hardware and software development. Previously, Sonali was a co-founder and COO of Brideside, a national bridal retailer that she proudly incubated while a student at Kellogg.

Sonali received her MBA from Northwestern University's Kellogg School of Management and AB from Duke University.

New Venture Development (ENTR-464-0)

**This course was formerly known as KIEI-464-0**

New Venture Development is the logical continuation of New Venture Discovery (ENTR 462). Students that have completed initial testing and market research and have determined that there appears to be a product-market fit for a customer base of a significant size, can apply to this course. This course is focused on testing and validating product-market fit, user interfaces and experience and advancing to the development of a refined MVP concept. There is an emphasis on using digital tools to test customer acquisition and messaging.
Teams are not expected to have programmers at this point in time as the focus is on using a variety of free ware to test the product/service. A significant portion of the workload for this course will occur outside of the classroom. Students must be prepared to engage with potential customers and industry experts. Within the classroom, students will be encouraged to share learning experiences and help other student teams. The course work will be supplemented by guest speakers who are experts in specific industries as well as functional areas and a pool of alumni and local mentors who can assist in the development of their businesses.
New Venture Development will be offered in the winter and spring quarters. Upon the completion of New Venture Development, student teams and faculty will determine whether a team should move to New Venture Launch. Other courses that are beneficial to take in advance of this course are: MKTG 961: Entrepreneurial Tools for Digital Marketing and MORS 952: Building Innovation, Teams, and Cultures. Admittance to New Venture Development is by application only. The application is available here. If a student wants to by-pass ENTR 462, they must identify that they are well versed in the process of design thinking and have already conducted significant market research to validate their business concept.