Sonali Lamba is the Executive Director at MySOC, a nonprofit taking inventory of how much soil carbon exists in the US agriculture system -- incentivizing farmers to adopt climate-friendly practices that reduce greenhouse gas emissions and expanding the carbon credits market. Sonali is focused on building the organization, scaling operations and overseeing MySOC's hardware and software development. Previously, Sonali was a co-founder and COO of Brideside, a national bridal retailer that she proudly incubated while a student at Kellogg.
Sonali received her MBA from Northwestern University's Kellogg School of Management and AB from Duke University.
**This course was formerly known as KIEI-464-0**New Venture Development is the logical continuation of New Venture Discovery (ENTR 462). Students that have completed initial testing and market research and have determined that there appears to be a product-market fit for a customer base of a significant size, can apply to this course. This course is focused on testing and validating product-market fit, user interfaces and experience and advancing to the development of a refined MVP concept. There is an emphasis on using digital tools to test customer acquisition and messaging.