Eric T. Anderson is the Hartmarx Professor and former Chair of the Marketing Department at Northwestern University, Kellogg School of Management and Director of the Center for Global Marketing Practice. He holds a Ph.D. in Management Science from MIT Sloan School of Management and previously held appointments at the University of Chicago Booth School of Business and the W.E. Simon Graduate School of Business at the University of Rochester.
Professor Anderson's research interests include innovation, pricing strategy, new products, retailing and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory. His articles have appeared in scholarly journals such as Journal of Marketing Research, Marketing Science, Management Science, Journal of Economic Theory, and Quarterly Journal of Economics. He has also published three articles in Harvard Business Review and an article in Sloan Management Review. His 2004 paper on the long-run impact of pricing and promotions was recently recognized for its enduring impact on the field of marketing. His 2014 paper on deceptive product reviews won the Paul E. Green award for the best paper in Journal of Marketing Research.
Professor Anderson is currently department editor of Management Science, and associate editor for Operations Research.
At Kellogg, Professor Anderson teaches Retail Analytics in both the MBA program and Marketing Analytics in the EMBA program. Professor Anderson also serves on the Board of Directors for Canadian Tire.
Retail Analytics, Pricing Strategy and Tactics, Channel Management, Launching New Products
For high-potential executives with enterprise-level responsibilities, this condensed, immersive experience — enhanced throughout with executive coaching — focuses on developing senior executive leadership agility, driving innovation, identifying growth opportunities and equipping your organization for the challenges and opportunities of the 21st-century.
If your business is B2B, here is a rare opportunity to learn from the experts how to boost your marketing strategy and analytics skills, deepen your understanding of marketing dynamics and build a customer value model unique to your marketplace.
Previously Named: Leading with Big Data and Analytics
Sophisticated subject matter in an easy-to-understand, accessible format equips executives with the working knowledge needed to seize opportunities that analytics, artificial intelligence and a data strategy presents and put data analytics to practical use.