Eric T. Anderson is the Polk Bros. Chair in Retailing, Professor of Marketing and former Chair of the Marketing Department at Northwestern University, Kellogg School of Management and Founder of the Kellogg-McCormick MBAi Program. He holds a Ph.D. in Management Science from MIT Sloan School of Management and previously held appointments at the University of Chicago Booth School of Business and the W.E. Simon Graduate School of Business at the University of Rochester.
Professor Anderson's research interests include analytics, AI/ML, customer loyalty, retailing, pricing strategy, innovation and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory. His articles have appeared in scholarly journals such as Journal of Marketing Research, Marketing Science, Management Science, Journal of Economic Theory, and Quarterly Journal of Economics. He has also published three articles in Harvard Business Review and an article in Sloan Management Review. His 2004 paper on the long-run impact of pricing and promotions was recently recognized for its enduring impact on the field of marketing. His 2014 paper on deceptive product reviews won the Paul E. Green award for the best paper in Journal of Marketing Research.
Professor Anderson is served marketing department editor of Management Science from 2014 to 2023.
At Kellogg, Professor Anderson teaches Customer Loyalty in the MBA program and Marketing Analytics in the EMBA program. He developed the Pricing and Retail Analytics MBA course. He is a four-time winner of the Sydney Levy Award for best elective at Kellogg. Professor Anderson serves on the Board of Directors for Canadian Tire and is an advisor for LiftLab.
Analytics and AI, pricing strategies, channel management, new products
Retail Analytics, Pricing Strategy and Tactics, Channel Management, Launching New Products
This seminar focuses on research topics that are central to the field of marketing. Although seminars often consider these questions from either a quantitative or a behavioral, this class provides Ph.D. students with an introduction to research by drawing on both quantitative and behavioral approaches, a broad range of methods, and different research paradigms used in marketing.
If your business is B2B, here is a rare opportunity to learn from the experts how to deepen your understanding of marketing dynamics and drive profitable growth in the new B2B environment.
Harness the power of customer insight to drive winning strategies and hard-wire the voice of the customer throughout your organization. This interactive program will equip you with the right blend of qualitative and quantitative tools to gain and sustain competitive advantage.
Previously Named: Leading with Big Data and Analytics
Sophisticated subject matter in an easy-to-understand, accessible format equips executives with the working knowledge needed to seize opportunities that analytics, artificial intelligence and a data strategy presents and put data analytics to practical use.
This course is available only to students in the MBAI Program