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5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} </style> <![endif]--> <meta name=Title content="Professor Eric Anderson's Home Page"> <meta name=Keywords content="Eric Anderson"> <!--[if gte mso 9]><xml> <o:shapedefaults v:ext="edit" spidmax="20482"/> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1"/> </o:shapelayout></xml><![endif]--> </head> <body bgcolor=white lang=EN-US link=blue vlink=blue style='tab-interval:.5in'> <div class=WordSection1> <p><b style='mso-bidi-font-weight:normal'><span style='font-size:14.0pt; font-family:"Arial","sans-serif";mso-no-proof:yes'><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f 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Anderson<br> </span></b><b><span style='font-size:13.5pt;font-family:"Arial","sans-serif"'>Hartmarx Professor of Marketing<br> Director of Center for Global Marketing Practices<br> Kellogg School of Management<br> Northwestern University<br> </span></b><br> <a href="CV/Eric%20Anderson%20Vita%20Sept%202009.pdf">Curriculum Vitae</a></p> <p class=MsoNormal style='margin-top:0in;margin-right:4.5pt;margin-bottom:12.0pt; margin-left:0in'><span lang=EN style='mso-bidi-font-size:9.0pt;font-family: "Book Antiqua","serif";mso-bidi-font-family:Helvetica;color:black;mso-ansi-language: EN'>Eric T. Anderson is the Hartmarx Research Professor of Marketing and Director of the Center of Global Marketing Practices at Kellogg School of Management, Northwestern University. Prior to joining Kellogg, he was an Assistant Professor of Marketing at the University <span class=GramE>of Chicago Graduate School of</span> Business. Professor Anderson's research interests include pricing strategy, promotion strategy, and channel management.<span style='mso-spacerun:yes'>  </span>He has worked with many retailers conducting field experiments to test economic theories of pricing and promotion. His publications have appeared in leading academic journals such as <em><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Helvetica'>Journal of Marketing Research</span></em>, <em><span style='font-family:"Book Antiqua","serif"; mso-bidi-font-family:Helvetica'>Marketing Science</span></em>, <em><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Helvetica'>Management Science</span></em>, <i style='mso-bidi-font-style:normal'>Quarterly Journal of Economics</i>, <em><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family: Helvetica'>Quantitative Marketing and Economics </span></em>and <em><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Helvetica'>Journal of Economic Theory</span></em>. Professor Anderson has made much of this research accessible to managers via publications in <em><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Helvetica'>Harvard Business Review </span></em>and <em><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Helvetica'>Sloan Management Review</span></em>.</span><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:12.0pt'><o:p>&nbsp;</o:p></p> <p><b><u><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family: Arial'>CONTACT</span></u></b><u><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></u></p> <div style='margin-left:.5in'> <p class=MsoNormal><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family: Arial'>Kellogg School of Management<span class=GramE>,</span><br> Northwestern University<br> 2001 <st1:address w:st="on"><st1:Street w:st="on">Sheridan Road</st1:Street>,<br> <st1:City w:st="on">Evanston</st1:City>, <st1:State w:st="on">IL</st1:State> <st1:PostalCode w:st="on">60208-2001</st1:PostalCode></st1:address><br> <br> Phone: (847) 467-6482 (work), (312)-943-2872 (home), (312) 504-6822 (cell)<br> Fax: (847) 491-2498<br> email: <a href="mailto:eric-anderson@kellogg.northwestern.edu">eric-anderson@kellogg.northwestern.edu</a></span><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></p> </div> <p class=MsoNormal style='margin-bottom:12.0pt'><o:p>&nbsp;</o:p></p> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>WORK EXPERIENCE<o:p></o:p></span></u></b></p> <p class=Head2 style='tab-stops:81.0pt'><span style='font-family:"Book Antiqua","serif"'>2003-present<span style='mso-tab-count:1'>     </span>Northwestern University, Kellogg School of Management<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Hartmarx Research Professorship (Sept 2007-present)<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Director of the Center for Global Marketing Practices (Sept 2010  present)<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Professor of Marketing (Sept 2009 - present)<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Marketing Ph.D. Program Coordinator (Sept 2007-Sept 2010)<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Associate Professor of Marketing (July 2004  Sept 2009)<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Visiting Assistant Professor of Marketing (2003-04)<o:p></o:p></span></p> <p class=Head2 style='tab-stops:81.0pt'><span style='font-family:"Book Antiqua","serif"'>1997- 2003<span style='mso-tab-count:1'>         </span>University of Chicago, Graduate School of Business<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Assistant Professor of Marketing<o:p></o:p></span></p> <p class=Head2 style='margin-left:1.5in;text-indent:-1.5in;tab-stops:81.0pt'><span style='font-family:"Book Antiqua","serif"'>1995-1997<span style='mso-tab-count: 1'>          </span>University of Rochester, Simon Graduate School of Business<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Assistant Professor of Marketing<o:p></o:p></span></p> <p class=Head2 style='tab-stops:81.0pt'><span style='font-family:"Book Antiqua","serif"'>1989-1991<span style='mso-tab-count:1'>          </span>Merrill Lynch<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Management Science Group<o:p></o:p></span></p> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>EDUCATION<o:p></o:p></span></u></b></p> <p class=Head2 style='tab-stops:81.0pt'><span style='font-family:"Book Antiqua","serif"'>1991-1995<span style='mso-tab-count:1'>          </span>MIT Sloan <st1:place w:st="on"><st1:PlaceType w:st="on">School</st1:PlaceType> of <st1:PlaceName w:st="on">Management</st1:PlaceName></st1:place><o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Ph.D. (Management Science)<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Major Field:<span style='mso-spacerun:yes'>  </span>Marketing<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Minor Field:<span style='mso-spacerun:yes'>  </span>Economics<o:p></o:p></span></p> <p class=Head2 style='tab-stops:81.0pt'><span style='font-family:"Book Antiqua","serif"'>1988-1989<span style='mso-tab-count:1'>          </span>Stanford University<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Masters in Engineering Economic Systems<o:p></o:p></span></p> <p class=Head2 style='tab-stops:81.0pt'><span style='font-family:"Book Antiqua","serif"'>1984-1988<span style='mso-tab-count:1'>          </span>Northwestern University<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Bachelors in Electrical Engineering<o:p></o:p></span></p> <p class=Head3 style='margin-left:1.5in;tab-stops:.5in 2.0in'><span style='font-family:"Book Antiqua","serif"'>Highest Honors<o:p></o:p></span></p> <p class=Head3><span style='font-family:"Book Antiqua","serif"'><o:p>&nbsp;</o:p></span></p> <span style='font-size:12.0pt;mso-bidi-font-size:10.0pt;font-family:"Times New Roman","serif"; mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language: EN-US;mso-bidi-language:AR-SA'><br clear=all style='page-break-before:always'> </span> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>PUBLICATIONS<o:p></o:p></span></u></b></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Eric </span><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Tahoma'>T. </span><span style='font-family:"Book Antiqua","serif"'>Anderson and Duncan Simester (1998),  <a href="Papers/The_Role_of_Sale_Signs.pdf">The Role Of Sale Signs</a> <i style='mso-bidi-font-style:normal'>Marketing Science</i><span class=GramE>,<span style='mso-spacerun:yes'>  </span>17</span> (2), 139-155.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Eric </span><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Tahoma'>T. </span><span style='font-family:"Book Antiqua","serif"'>Anderson and Duncan Simester (2001),  <a href="Papers/Are_Sale_Signs_Less_Effective_When_More_Products_Have_Them.pdf">Are Sale Signs Less Effective When More Products Have Them?</a> <i>Marketing Science</i><span class=GramE>,<span style='mso-spacerun:yes'>  </span>20</span> (2), 121-142.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='mso-bidi-font-size:12.0pt;font-family:"Book Antiqua","serif"'>Eric </span><span style='mso-bidi-font-size:12.0pt;font-family:"Book Antiqua","serif";mso-bidi-font-family: Tahoma'>T. </span><span style='mso-bidi-font-size:12.0pt;font-family:"Book Antiqua","serif"'>Anderson and Duncan Simester (2001),  <a href="Papers/Price_Discrimination_as_an_Adverse_Signal_Why_an_Offer_to_Spread_Payments_may_hurt_demand.pdf">Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand</a>, <i>Marketing Science</i>, <a name="OLE_LINK1">20 (3), 315-327.</a></span><span style='mso-bookmark:OLE_LINK1'></span><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>4.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Eric </span><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Tahoma'>T. </span><span style='font-family:"Book Antiqua","serif"'>Anderson (2002), &quot;<a href="Papers/A%20Guadagni%20Little%20Model%20Can%20Have%20Multiple%20Maxima.pdf">A <span class=SpellE>Guadagni</span> Little Likelihood Can Have Multiple Maxima</a>&quot; <i>Marketing Letters</i>, 13 (2), 135-150.<span style='mso-spacerun:yes'>  </span>Also printed in <i>Marketing Letters</i>, 13 (4), 373-388.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>5.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Eric </span><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Tahoma'>T. </span><span style='font-family:"Book Antiqua","serif"'>Anderson (2002),  <a href="Papers/Sharing_the_Wealth_When_should_firms_treat_customers_as_partners.pdf">Sharing the Wealth: When Should Firms Treat Customers as Partners?</a> <i>Management Science</i>, 48 (8), 955-971. [Lead Article]<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua";mso-bidi-font-weight:bold'><span style='mso-list:Ignore'>6.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Eric </span><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family: Tahoma'>T. </span><span style='font-family:"Book Antiqua","serif"'>Anderson and Duncan Simester (2003),  <a href="Papers/Effects_of_9_Price_Endings_on_Retail_Sales.pdf">Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments</a> , <i>Quantitative Marketing and Economics,</i> 1 (1), 93-110.<span style='mso-bidi-font-weight: bold'><o:p></o:p></span></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>7.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson and Duncan Simester (2003),  <a href="../../Professional/Web%20Vita/Does%20Promotion%20Depth%20Affect%20Long-Run%20Demand.pdf"><span style='mso-bidi-font-family:"Times New Roman";color:windowtext;text-decoration: none;text-underline:none'>Mind Your Pricing Cues</span></a>,</span><i><span style='font-family:"Book Antiqua","serif"'> </span></i><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Tahoma'> September, <i>Harvard Business Review</i><span class=GramE>,<span style='mso-spacerun:yes'>  </span>81</span> (9), 96-103.</span><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>8.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson and Duncan Simester (2004),  <a href="Papers/Long_Run_Effects_of_Promotion_Depth_on_New_versus_Established_Customers.pdf">Long Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies</a></span><i><span style='font-family:"Book Antiqua","serif"'> </span></i><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'> <i>Marketing Science</i>,</span><span style='font-family:"Book Antiqua","serif"'> 23(1), 4-20. [Lead Article]<span style='mso-spacerun:yes'>  </span>Also featured in <i style='mso-bidi-font-style:normal'>Sloan Management Review</i>, <span class=GramE>Summer</span> 2004, 45 (4), 9.<o:p></o:p></span></p> <p class=Head4 style='text-indent:.5in'><span style='font-family:"Book Antiqua","serif"'>Nominated for 2004 John D.C. Little Best Paper Award.<span style='mso-tab-count:1'>          </span><o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>9.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Eric </span><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Tahoma'>T. </span><span style='font-family:"Book Antiqua","serif"'>Anderson, Nanda Kumar, <span class=SpellE>Surendra</span> Rajiv (2004),  <a href="Papers/A%20Comment%20on%20Revisiting%20Dynamic%20Duopoly.pdf">A Comment On:  Revisiting Dynamic Duopoly with Consumer Switching Costs</a>  <i>Journal of Economic Theory</i>, 116 (1), 177-186.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>10.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Eric </span><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Tahoma'>T. </span><span style='font-family:"Book Antiqua","serif"'>Anderson and <span class=SpellE>Inseong</span> Song (2004),  <a href="Papers/Coordinating_Price_Reductions_and_Coupon_Events.pdf">Coordinating Price Reductions and Coupon Events</a> <i>Journal of Marketing Research</i>, November, 41 (4), 411-422.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>11.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Narasimhan, Chakravarthi, Chuan He, Eric T.<span style='mso-spacerun:yes'>  </span>Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul <span class=SpellE>Messinger</span>, Sridhar Moorthy, Joseph <span class=SpellE>Nunes</span>, Yuval <span class=SpellE>Rottenstreich</span>, Richard <span class=SpellE>Staelin</span>, George Wu, Z. John Zhang (2005),  <a href="Papers/Incorporating_Behavioral_Anomolies_in_Strategic_Models.pdf">Incorporating Behavioral Anomalies in Strategic Models</a>, <i style='mso-bidi-font-style: normal'>Marketing Letters</i>, 16 (3), 361-373.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>12.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson, Gavan Fitzsimons and Duncan Simester (2006),  </span><span style='mso-bidi-font-size:12.0pt;font-family:"Book Antiqua","serif"'><a href="Papers/Measuring_and_Mitigating_the_Costs_of_Stockouts.pdf">Measuring and Mitigating the Costs of <span class=SpellE>Stockouts</span></a></span><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'> , <i style='mso-bidi-font-style:normal'>Management Science</i>, November, 52 (11), 1751-1763.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>13.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Eric </span><span style='font-family: "Book Antiqua","serif";mso-bidi-font-family:Tahoma'>T. </span><span style='font-family:"Book Antiqua","serif"'>Anderson and Nanda Kumar (2007)  <a href="Papers/Anderson%20and%20Kumar%20QME%202007.pdf">Price Competition with Repeat, Loyal Buyers</a>, <i>Quantitative Marketing and Economics,</i> 5 (13), 333-359.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>14.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson and Duncan Simester (2008),  <a href="Papers/Does%20Demand%20Fall%20Final.pdf">Does Demand Fall When Customers Perceive That Prices Are Unfair: The Case Of Premium Pricing for Large Sizes</a> , <i style='mso-bidi-font-style:normal'>Marketing Science</i>, 27(3), May June<span class=GramE>,<span style='mso-spacerun:yes'>  </span>492</span> 500.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>15.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Duncan Simester, Yu Jeffrey Hu, Erik <span class=SpellE><span class=GramE>Brynjolfsson</span></span><span class=GramE><span style='mso-spacerun:yes'>  </span>and</span> Eric T. Anderson (2009),  <a href="Papers/Dynamics%20of%20Advertising.pdf">Dynamics of Retail Advertising: Evidence from a Field Experiment</a>, </span><span style='font-family:"Book Antiqua","serif"'> <i style='mso-bidi-font-style:normal'>Economic Inquiry</i>, 47(3), July, 482 499.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>16.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson, Karsten Hansen and Duncan Simester (2009),  <a href="Papers/Option%20Value%20Final.pdf">The Option Value of Returns: Theory and Empirical Evidence</a>, <i style='mso-bidi-font-style:normal'>Marketing Science</i><span class=GramE>,<span style='mso-spacerun:yes'>  </span>28</span>(3), May June,<span style='mso-spacerun:yes'>  </span>405 423.</span><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>17.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. <span class=GramE>Anderson<span style='mso-spacerun:yes'>  </span>and</span> Duncan Simester (2008),  </span><span style='mso-bidi-font-size:16.0pt;font-family: "Book Antiqua","serif"'><a href="Papers/Price%20Cues%20Book%20Chapter%20Jan%203.pdf">Price Cues and Customer Price Knowledge</a></span><span style='font-family:"Book Antiqua","serif"; mso-bidi-font-family:Tahoma'>, in <u>Handbook of Pricing Research in Marketing</u>, </span><span style='font-family:"Book Antiqua","serif"'>Elgar Publishing Ltd.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>18.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson and James Dana, (2009)   <a href="Papers/Anderson%20Dana%20Final%202009.pdf">When is Price Discrimination Profitable?</a><span class=GramE> </span><span style='mso-spacerun:yes'> </span> , <i style='mso-bidi-font-style:normal'>Management Science,</i></span> <span style='font-family:"Book Antiqua","serif";mso-bidi-font-family: Tahoma'>55(6), June,<span style='mso-spacerun:yes'>  </span>980 989</span><span style='font-family:"Book Antiqua","serif"'>.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>19.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson, Duncan Simester, Florian Zettelmeyer (2009),  Internet Channel Conflict: Problems and Solutions <i style='mso-bidi-font-style:normal'>Review of Marketing Research</i> [Invited Article]</span><span style='font-family: "Book Antiqua","serif"'><o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>20.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Vincent R. Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen and Lakshman Krishnamurthi (2010),  <a href="Papers/Pass%20Through%20Final.pdf">Channel Pass-Through of Trade Promotions</a>, <i style='mso-bidi-font-style:normal'>Marketing Science</i>, forthcoming.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>21.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson, Nathan M. Fong, Duncan Simester and Catherine E. Tucker (2010),  <a href="Papers/How%20Sales%20Tax%20Final.pdf">How Sales Taxes Affect Customer and Firm Behavior<span class=GramE>:<span style='mso-spacerun:yes'>  </span>The</span> Role of Search on the Internet</a> </span><span style='font-family:"Book Antiqua","serif"'> <i style='mso-bidi-font-style:normal'>Journal of Marketing Research</i>, forthcoming.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>22.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson and Duncan Simester (2010),  <a href="Papers/Price%20Stickiness%20Final%20Version.pdf">Price Stickiness and Customer Antagonism</a>, </span><span style='font-family:"Book Antiqua","serif"'> <i style='mso-bidi-font-style:normal'>Quarterly Journal of Economics</i>, April, 125(2).<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>23.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson and Duncan Simester (2011),  A Guide to Smart Business Experiments, </span><span style='font-family:"Book Antiqua","serif"'> <i style='mso-bidi-font-style:normal'>Harvard Business Review</i>, March.<o:p></o:p></span></p> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>PAPERS UNDER REVIEW<o:p></o:p></span></u></b></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>24.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif"'>Ayelet Israeli, Eric T. Anderson and Anne Coughlan (2011),  <a href="Papers/Determinants_of_MAP_Violations.pdf">Determinants of MAP Violations</a>, working paper, Kellogg School of Management.<o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>25.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson, Edward Cho, Bari <span class=SpellE>Harlam</span> and Duncan Simester,  What Effects Price and Price Cue Elasticity?<span style='mso-spacerun:yes'>  </span>Evidence from a Field Experiment </span><span style='font-family:"Book Antiqua","serif"'> <o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>26.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Manish Tripathi, Eric T. Anderson and Karsten Hansen,  Measuring the Mere Measurement Effect </span><span style='font-family:"Book Antiqua","serif"'> <o:p></o:p></span></p> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>WORK IN PROGRESS<o:p></o:p></span></u></b></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>27.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Kanishka Misra, Eric T. Anderson and Karsten Hansen  Do Retail Credit Cards Create Loyalty </span><span style='font-family:"Book Antiqua","serif"'> <o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>28.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson, Karsten Hansen, Duncan Simester and Lei Wang  How Price Affects Returns: The Perceived Value and Incremental Customer Effects </span><span style='font-family:"Book Antiqua","serif"'> <o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>29.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson, Ralph Elsner, Duncan Simester and Federico Rossi,  Price Cues and Retail Competition </span><span style='font-family:"Book Antiqua","serif"'> <o:p></o:p></span></p> <p class=Head4 style='text-indent:-.25in;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-family:"Book Antiqua","serif";mso-fareast-font-family:"Book Antiqua"; mso-bidi-font-family:"Book Antiqua"'><span style='mso-list:Ignore'>30.<span style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Tahoma'>Eric T. Anderson, Duncan Simester  Cross Brand Pass-Through:<span style='mso-spacerun:yes'>  </span>Cross Brand Pass-Through: Shielding Private Label Items from National Brand Promotions </span><span style='font-family: "Book Antiqua","serif"'> <o:p></o:p></span></p> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>AWARDS<o:p></o:p></span></u></b></p> <p class=MsoNormal style='margin-top:12.0pt;margin-right:0in;margin-bottom: 6.0pt;margin-left:.5in;text-indent:-.5in'><span style='font-family:"Book Antiqua","serif"'>2006 Nominated for Clarence <span class=SpellE>Ver</span> <span class=SpellE>Steeg</span> Graduate Faculty Award, Northwestern University.<span style='mso-spacerun:yes'>  </span>Each university program nominates a single outstanding faculty member who exhibited the outstanding qualities as a graduate advisor, mentor and teacher.<o:p></o:p></span></p> <p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt; margin-left:.5in;text-indent:-.5in'><span style='font-family:"Book Antiqua","serif"'>2004 Nominated for John D.C. Little Best Paper Award by INFORMS.<o:p></o:p></span></p> <p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt; margin-left:.5in;text-indent:-.5in'><span style='font-family:"Book Antiqua","serif"'>2001 MSI Young Scholars Award<o:p></o:p></span></p> <p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt; margin-left:.5in;text-indent:-.5in'><span style='font-family:"Book Antiqua","serif"'>Alden G. Clayton Doctoral Dissertation, Honorable Mention<o:p></o:p></span></p> <b><u><span style='font-size:12.0pt;mso-bidi-font-size:10.0pt;font-family:"Book Antiqua","serif"; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br clear=all style='mso-special-character:line-break;page-break-before:always'> </span></u></b> <p class=Head1><o:p>&nbsp;</o:p></p> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>TEACHING <o:p></o:p></span></u></b></p> <p class=Head5a style='margin-top:0in'><span style='font-family:"Book Antiqua","serif"'>Pricing, Promotion and Retailer Behavior<o:p></o:p></span></p> <p class=Head5 style='page-break-after:auto'><span style='font-family:"Book Antiqua","serif"'>Marketing Channel Strategy<o:p></o:p></span></p> <p class=Head5 style='page-break-after:auto'><span style='font-family:"Book Antiqua","serif"'>Marketing New Products and Services<o:p></o:p></span></p> <p class=Head5a style='margin-top:0in'><span style='font-family:"Book Antiqua","serif"'>Pricing Strategies<o:p></o:p></span></p> <p class=Head5 style='page-break-after:auto'><span style='font-family:"Book Antiqua","serif"'>Database Marketing<o:p></o:p></span></p> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>TEACHING MATERIALS<o:p></o:p></span></u></b></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.5in'><span class=SpellE><span style='font-family:"Book Antiqua","serif"'>Keurig</span></span><span style='font-family:"Book Antiqua","serif"'> at Home: Managing a New Product Launch (2005), Kellogg Case 5-105-005.<o:p></o:p></span></p> <p class=Head5a style='margin-left:1.0in;text-indent:-.5in;page-break-after: auto'><span style='font-family:"Book Antiqua","serif"'>Teaching Note: <span class=SpellE>Keurig</span> at Home: Managing a New Product Launch (2005), Kellogg Case 5-105-005.<o:p></o:p></span></p> <p class=Head1><b><u><span style='font-family:"Book Antiqua","serif"'>PROFESSIONAL ACTIVITIES<o:p></o:p></span></u></b></p> <p class=Head5a style='margin-top:0in'><span style='font-family:"Book Antiqua","serif"'>Area Editor:<o:p></o:p></span></p> <p class=Head5a style='margin-top:0in;text-indent:.5in'><i style='mso-bidi-font-style: normal'><span style='font-family:"Book Antiqua","serif"'>Management Science<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;text-indent:.5in'><i style='mso-bidi-font-style: normal'><span style='font-family:"Book Antiqua","serif"'>Quantitative Marketing and Economics<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;text-indent:.5in'><i style='mso-bidi-font-style: normal'><span style='font-family:"Book Antiqua","serif"'>Operations Research<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in'><span style='font-family:"Book Antiqua","serif"'><o:p>&nbsp;</o:p></span></p> <p class=Head5a style='margin-top:0in'><span style='font-family:"Book Antiqua","serif"'>Guest Area Editor:<o:p></o:p></span></p> <p class=Head5a style='margin-top:0in;text-indent:.5in'><i style='mso-bidi-font-style: normal'><span style='font-family:"Book Antiqua","serif"'>Marketing Science<o:p></o:p></span></i></p> <p class=Head5a><span style='font-family:"Book Antiqua","serif"'>Editorial Board:<o:p></o:p></span></p> <p class=Head5a style='margin-top:0in;text-indent:.5in'><i style='mso-bidi-font-style: normal'><span style='font-family:"Book Antiqua","serif"'>Journal of Marketing<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt; margin-left:.5in;text-indent:.5in'><i style='mso-bidi-font-style:normal'><span style='font-family:"Book Antiqua","serif"'>Marketing Science<o:p></o:p></span></i></p> <p class=Head5a><span style='font-family:"Book Antiqua","serif"'>Referee:<o:p></o:p></span></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Management Science<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Marketing Research<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Marketing<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Consumer Research<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Retailing<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Business<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Quantitative Marketing and Economics<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Interactive Marketing<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>American Economic Review<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><st1:place w:st="on"><i><span style='font-family:"Book Antiqua","serif"'>RAND</span></i></st1:place><i><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>International Journal of Research in Marketing<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Economics and Management Strategy<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family:Arial'>International Journal of Industrial Organization<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Industrial Economics<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>International Journal of Business and Economics<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Journal of Applied Econometrics<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Manufacturing &amp; Service Operations Management<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Marketing Science Institute<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>EMAC Conference<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'><i><span style='font-family:"Book Antiqua","serif"'>Fordham Pricing Conference<o:p></o:p></span></i></p> <p class=Head5a style='margin-top:6.0pt'><span style='font-family:"Book Antiqua","serif"'>Member of: <o:p></o:p></span></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.5in;margin-bottom:.0001pt;text-indent:-.5in;page-break-after: auto'>American Marketing Association<i><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'>INFORMS<i><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'>INFORMS Society for Marketing Science<i><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></i></p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'>American Economic Association</p> <p class=Head5a style='margin-top:0in;margin-right:0in;margin-bottom:0in; margin-left:1.0in;margin-bottom:.0001pt;page-break-after:auto'>CSIO: Center for Study of Industrial Organization<i><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></i></p> <p><b><u><span style='font-family:"Book Antiqua","serif";mso-bidi-font-family: Arial'>LINKS</span></u></b><u><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></u></p> <p style='margin-left:.5in'><b><u><span style='font-family:"Book Antiqua","serif"; mso-bidi-font-family:Arial'><a href="http://www1.kellogg.northwestern.edu/facdir/facpage.asp?sid=1195">Eric Anderson's Bio Page</a></span></u></b><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></p> <p class=MsoNormal style='margin-left:.5in'><b><span style='font-family:"Book Antiqua","serif"; mso-bidi-font-family:Arial'><a href="http://www.kellogg.northwestern.edu/marketing/">Kellogg Marketing Homepage</a></span></b><span style='font-family:"Book Antiqua","serif"'><o:p></o:p></span></p> </div> </body> </html>