"I have researched and worked in the technology space for 35 years. I have never seen a new technology evolve so quickly or make such an immediate impact." — Mohanbir Sawhney
With the introduction of ChatGPT in late 2022 and the explosion of generative AI platforms like Google Bard and Microsoft Bing, the role of artificial intelligence (AI) has risen to the top of the C-suite agenda. Organizations embracing these technologies are automating critical tasks, reimagining functional departments and redefining their competitive landscape. Generative AI has the potential to dramatically improve the efficiency and effectiveness of their operations.
We created Generative AI: Executive Strategies to Unlock Enterprise Value because we see an inflection point. This is a generational opportunity for firms that can plan and implement quickly to capture top-line and bottom-line growth. Through our academic research and consulting engagements, we see early adopters — and early winners — coming from a variety of industries. Leaders with a fundamental understanding of generative AI will be best equipped to identify and seize opportunities across their enterprise and markets.
Through a powerful mix of lectures, original frameworks, case studies and hands-on learning, leaders in different roles, industries and functions will gain a comprehensive understanding of generative AI and its practical applications — with a focus on use cases for generative AI across the enterprise value chain. You’ll develop the knowledge to implement an AI strategy for your organization, learn to infuse AI into core functions and business processes, explore issues of competition, governance and ethics and ultimately leave with the ability to create value for your organization while positioning yourself for career advancement.
No prior background in analytics, computer science or machine learning is required.
Using generative AI to unlock business value
Please contact us to schedule an advising session
Mohanbir Sawhney - Academic Director; Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Birju Shah - Academic Director; Clinical Professor of Product Management, Analytics, and AI; x-Head of Product for Uber AI; x-Head of Digital Yield Products at Monsanto; x-CPO/CTO of Redesign Health
Jim Lecinski - Clinical Associate Professor of Marketing; L.G. Lavengood Outstanding Professor of the Year (2022)
What’s important to know about generative AI
Hear from program faculty on generative AI’s importance and impact
Generative AI vs. AI
"The world of AI is transforming the way businesses operate. This has been going on for some time, but recent developments in generative AI promise to disrupt business functions and industry workflows at a breathtaking pace. As a senior executive, you must understand the landscape of generative AI and how you can harness its potential for your business. The future of your company and your career depends on it." – Mohanbir Sawhney
"This program is a differentiator. AI is unlocking significant top-line and bottom-line efficiencies that allow companies with strategy and planning flexibility to diffuse across all CxO departments. Do not get stuck in your yearly planning cycle and go slow; it’s time to double down on your generative AI strategy now — and impress your shareholders with real outcomes. This is a positive black swan moment for your organization." – Birju Shah
"AI — specifically generative AI — has the power and potential to reshape the competitive landscape in every industry. The firms that understand it and are able to effectively apply it to both increase productivity and drive growth stand to gain a new competitive advantage; whereas those that stand on the sidelines as generative AI advances rapidly do so at their own peril." – Jim Lecinski