Live Virtual Programs for Fall 2020
Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape.
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Competitive Strategy
Creating and sustaining competitive advantage
Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.
As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.
This program is offered in a live virtual format. Our live virtual programs are built to deliver a rich experience that’s comparable to our in-person programs. You will have the opportunity to engage with our faculty and your peers in live discussions and lecture sessions. You will come away with the tools to navigate and succeed in the new business landscape.
Information Session
Learn more about Competitive Strategy with this half-hour long information session.
Who Should Attend
- Mid-level to senior executives responsible for strategic planning, general management and acquisitions
- Managers of marketing, operations and other functional areas who aspire to take on strategy-focused responsibilities
- Cross-functional teams engaging in their strategic planning process
Key Benefits
- Develop and sharpen your analytic strategy skills
- Examine theories and frameworks for identifying and exploiting profitable opportunities
- Learn how to avoid strategic mistakes
- Gain valuable insight from the successes and failures of respected firms and the issues they face looking forward
Program Content
Fundamentals of Competitive Strategy
- Learn analytical frameworks for strategy formulation
- Understand the economics of value creation and capture
External Environment Analysis
- Explore the market forces underlying industry profitability and firm performance
- Learn modern game-theory approaches for competing effectively with a small number of rivals
- Understand industry evolution and optimal responses to growth opportunities and shakeouts
- Identify winner-takes-all markets – a different battle
Internal Profitability Analysis
- Articulate and evaluate competitive advantage
- Assess the long-term sustainability of competitive advantage
- Develop resources and effective capabilities for strategic investments
- Capitalize on growth opportunities through strategic positioning and fit
Faculty
Thomas N. Hubbard - Academic Director; Elinor and H. Wendell Hobbs Professor of Management; Professor of Strategy; Faculty Director of Insight
Meghan Busse - Associate Professor of Strategy
Craig Garthwaite - Associate Professor of Strategy; Herman Smith Research Professor in Hospital and Health Services Management; Director of Healthcare at Kellogg
Michael Mazzeo - Senior Associate Dean of Curriculum and Teaching; Associate Professor of Strategy
Herman Smith - Research Professor in Hospital and Health; Services Management; Director of Health; Enterprise Management Program (HEMA)
What Participants Say
“Simply an outstanding and stimulating course [that] provide[s] an insightful (economics-driven) manner of assessing and defining competitive strategies.”
COO, Software Segment, Bloomberg BNA, Washington DC Metro Area
“The program illustrated succinct, incremental methods and frameworks that will significantly help my strategy role.”
Principal, Business Strategy, Adobe Systems Incorporated
“The highly relevant cases allowed me to develop insight that I could immediately apply to my role within my company.”
Vice President, Global Academic Relations, Elsevier
VIDEO: Build a solid foundation for growth
Personal Consultation
Please contact us to schedule an advising session
2021 Sessions
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May 10-20, 2021 Start: May 10 at 8:30 AM End: May 20 at 12:00 PM
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$7,350 |
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September 27 - October 7, 2021 Start: September 27 at 8:30 AM End: October 7 at 12:00 PM
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$7,350 |
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