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Competitive Strategy
Creating and sustaining competitive advantage
Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.
As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.
VIDEO: Build a solid foundation for growth
Who Should Attend
- Mid-level to senior executives responsible for strategic planning, general management and acquisitions
- Managers of marketing, operations and other functional areas who aspire to take on strategy-focused responsibilities
- Cross-functional teams engaging in their strategic planning process
Key Benefits
- Develop and sharpen your analytic strategy skills
- Examine theories and frameworks for identifying and exploiting profitable opportunities
- Learn how to avoid strategic mistakes
- Gain valuable insight from the successes and failures of respected firms and the issues they face looking forward
Program Content
Fundamentals of Competitive Strategy
- Learn analytical frameworks for strategy formulation
- Understand the economics of value creation and capture
External Environment Analysis
- Explore the market forces underlying industry profitability and firm performance
- Learn modern game-theory approaches for competing effectively with a small number of rivals
- Understand industry evolution and optimal responses to growth opportunities and shakeouts
- Identify winner-takes-all markets – a different battle
Internal Profitability Analysis
- Articulate and evaluate competitive advantage
- Assess the long-term sustainability of competitive advantage
- Develop resources and effective capabilities for strategic investments
- Capitalize on growth opportunities through strategic positioning and fit
Faculty
Thomas N. Hubbard - Academic Director; Elinor and H. Wendell Hobbs Professor of Management; Professor of Strategy; Faculty Director of Insight
Ann Zastrow - Academic Director; Director Executive Programs, Executive Education; J. L. Kellogg School of Management
Meghan Busse - Associate Professor of Strategy
Craig Garthwaite - Associate Professor of Strategy
Michael Mazzeo - Senior Associate Dean of Curriculum and Teaching; Associate Professor of Strategy
Herman Smith - Research Professor in Hospital and Health; Services Management; Director of Health; Enterprise Management Program (HEMA)
CPE Credits
This program is registered with the National Association of State Boards of Accountancy and is recommended for 37.0 CPE credits.
Continuing Professional Education Information
The Kellogg School of Management, Northwestern University is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
All Kellogg programs that qualify for CPE credits do not have pre-requisites. Advanced readings and case preparation is required. A packet of course materials is emailed to all participants before the program begins.
All Kellogg programs are group-live or internet-based. Program level: Advanced. For more information regarding administrative policies such as complaints and refunds, please contact our office at 847-467-7000.
What Participants Say
“Simply an outstanding and stimulating course [that] provide[s] an insightful (economics-driven) manner of assessing and defining competitive strategies.”
COO, Software Segment, Bloomberg BNA, Washington DC Metro Area
“The program illustrated succinct, incremental methods and frameworks that will significantly help my strategy role.”
Principal, Business Strategy, Adobe Systems Incorporated
“The highly relevant cases allowed me to develop insight that I could immediately apply to my role within my company.”
Vice President, Global Academic Relations, Elsevier
Personal Consultation
Please contact us to schedule an advising session
2020 Sessions
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May 17-21, 2020 Start: May 17 at 1:30 PM End: May 21 at 12:00 PM Evanston campus |
$9,750 Fee includes lodging and most meals |
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