Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.
As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.
This program is offered in both in-person and live virtual formats that are designed to deliver a rich learning experience, including the opportunity to engage with our faculty and your peers in real-time discussions, group breakouts, and lecture sessions.
Learn more about Competitive Strategy with this half-hour long information session.
Fundamentals of Competitive Strategy
External Environment Analysis
Internal Profitability Analysis
Thomas N. Hubbard - Academic Director; Elinor and H. Wendell Hobbs Professor of Management; Professor of Strategy; Faculty Director of Insight
Craig Garthwaite - Associate Professor of Strategy; Herman Smith Research Professor in Hospital and Health Services Management; Director of Healthcare at Kellogg
Jeroen Swinkels - Richard M. Paget Professor of Management Policy; Professor of Strategy
“Simply an outstanding and stimulating course [that] provide[s] an insightful (economics-driven) manner of assessing and defining competitive strategies.”
COO, Software Segment, Bloomberg BNA, Washington DC Metro Area
“The program illustrated succinct, incremental methods and frameworks that will significantly help my strategy role.”
Principal, Business Strategy, Adobe Systems Incorporated
“The highly relevant cases allowed me to develop insight that I could immediately apply to my role within my company.”
Vice President, Global Academic Relations, Elsevier
VIDEO: Build a solid foundation for growth
Please contact us to schedule an advising session
May 1-11, 2023
Start: May 1 at 8:30 AM
End: May 11 at 12:00 PM