Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.
As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.
VIDEO: Build a solid foundation for growth
Fundamentals of Competitive Strategy
External Environment Analysis
Internal Profitability Analysis
Thomas N. Hubbard - Academic Director; Elinor and H. Wendell Hobbs Professor of Management; Professor of Strategy; Faculty Director of Insight
Ann Zastrow - Academic Director; Senior Director, Executive Education Programs
Meghan Busse - Associate Professor of Strategy
Craig Garthwaite - Associate Professor of Strategy; Herman Smith Research Professor in Hospital and Health Services Management; Director of Healthcare at Kellogg
Michael Mazzeo - Senior Associate Dean of Curriculum and Teaching; Associate Professor of Strategy
Herman Smith - Research Professor in Hospital and Health; Services Management; Director of Health; Enterprise Management Program (HEMA)
Please Note: CPE credits are not available for this program in the live virtual format.
“Simply an outstanding and stimulating course [that] provide[s] an insightful (economics-driven) manner of assessing and defining competitive strategies.”
COO, Software Segment, Bloomberg BNA, Washington DC Metro Area
“The program illustrated succinct, incremental methods and frameworks that will significantly help my strategy role.”
Principal, Business Strategy, Adobe Systems Incorporated
“The highly relevant cases allowed me to develop insight that I could immediately apply to my role within my company.”
Vice President, Global Academic Relations, Elsevier
Please contact us to schedule an advising session
October 11-15, 2020
Start: October 11 at 1:30 PM
End: October 15 at 12:00 PM
Fee includes lodging and most meals