• Mid-level to senior executives responsible for strategic planning, general management and acquisitions
• Managers of marketing, operations and other functional areas who aspire to take on strategy-focused responsibilities
• Cross-functional teams engaging in their strategic planning process

• Past Participant Profile

• Develop and sharpen your analytic strategy skills
• Examine theories and frameworks for identifying and exploiting profitable opportunities
• Learn how to avoid strategic mistakes
• Gain valuable insight from the successes and failures of respected firms and the issues they face looking forward

Fundamentals of Competitive Strategy

• Learn analytical frameworks for strategy formulation
• Understand the economics of value creation and capture

External Environment Analysis

• Explore the market forces underlying industry profitability and firm performance
• Learn modern game-theory approaches for competing effectively with a small number of rivals
• Understand industry evolution and optimal responses to growth opportunities and shakeouts
• Identify winner-takes-all markets – a different battle

Internal Profitability Analysis

• Articulate and evaluate competitive advantage
• Assess the long-term sustainability of competitive advantage
• Develop resources and effective capabilities for strategic investments
• Capitalize on growth opportunities through strategic positioning and fit

Thomas N. Hubbard - Academic Director; Elinor and H. Wendell Hobbs Professor of Management; Professor of Strategy; Faculty Director of Insight

Ann Zastrow - Academic Director; Senior Director, Executive Education Programs

Meghan Busse - Associate Professor of Strategy

Craig Garthwaite - Associate Professor of Strategy; Herman Smith Research Professor in Hospital and Health Services Management; Director of Healthcare at Kellogg

Michael Mazzeo - Senior Associate Dean of Curriculum and Teaching; Associate Professor of Strategy

Herman Smith - Research Professor in Hospital and Health; Services Management; Director of Health; Enterprise Management Program (HEMA)

Continuing Education Credit
This program is registered with the National Association of State Boards of Accountancy and is recommended for 37.0 CPE credits.

Continuing Professional Education Information
The Kellogg School of Management, Northwestern University is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

All Kellogg programs that qualify for CPE credits do not have pre-requisites. Advanced readings and case preparation is required. A packet of course materials is emailed to all participants before the program begins.

All Kellogg programs are group-live or internet-based. Program level: Advanced. For more information regarding administrative policies such as complaints and refunds, please contact our office at 847-467-6018.

“Simply an outstanding and stimulating course [that] provide[s] an insightful (economics-driven) manner of assessing and defining competitive strategies.”
COO, Software Segment, Bloomberg BNA, Washington DC Metro Area

“The program illustrated succinct, incremental methods and frameworks that will significantly help my strategy role.”
Principal, Business Strategy, Adobe Systems Incorporated

“The highly relevant cases allowed me to develop insight that I could immediately apply to my role within my company.”
Vice President, Global Academic Relations, Elsevier